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The Great Italian Food Company Strategy

Decent Essays

The Great Italian Food Company (GIFC) is a family owned business. For the restaurant business to survive, it must give attention in providing high quality products and service, perform corporate social responsibility and integrity. The GIFC managers have understood that for the restaurant business to succeed, in the long run, must focus on integrity in relationships with customers, employees and business partners. The GIFC is an authentic Italian restaurant, so opening up other ethnic restaurants should not be done as other stakeholders may portray this step as loss in faith in their own food and restaurant and new venture into other ethnic foods could prove disastrous as they have no idea about other ethnic foods. If they have to choose a …show more content…

Growth is very important for a business. Without growth the business will stagnate and ultimately will be taken over by other factors like inflation, competition, etc. . For the growth of GIFC, it is important for them to develop a mission and vision statement. The mission statement expresses the organization’s purpose while the vision statement describes the organization’s long term direction and strategic intent. (Kinicki & Williams, Mission and Vision statement)There should also be goals that should be agreed upon by everyone in the organization. For the owners to decide more effectively, they can use the six stages decision making model.
Their first goal should be to create a reputation of quality and consistency, so the name Papa Joe’s become synonym with Italian food in the Greater St. Louis area. These goals can help the restaurant be a leader in Italian dining. Another goal can be to open a fifth location in the St. Louis area with focusing on the customer base of young adults. Also the restaurant can offer take out menu and delivery options. This is not only increase their customer’s base but also provide a wide range of options from dine-in to take away from delivery means more satisfied customers and more revenue for the company. This can help in more satisfied customers. In maintaining sales, new products can be added to keep with the changes in the market. Marketing

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