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The Great Perks Of Military Service

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Lastly, on July 17th, I posted a photo album containing pictures of SSG Herring at several locations throughout Europe and the United States. Individuals in Generation Y/the Millennial generation are generally described as being “particularly attuned to the world around them” and wish to be able to travel to overseas locations (Weiss, 2014, p. 429). As most of SSG Herring’s target demographic falls into this generational profile, this album is meant to demonstrate one of the many perks of military service: the ability to travel and explore the world. Additionally, these images are intended to make potential recruits imagine the lifestyle that Army service can provide, to make them see beyond their preconceived notions about what being a …show more content…

Furthermore, I created a note on June 17th that features frequently asked questions pertaining to the requirements of joining the U.S. Army. I felt it important to include this brief overview to educate viewers/potential recruits on some of the basic requirements to qualify for enlistment to the Army as well as provide them additional links to other pertinent information. This gives viewers the opportunity for self-study to help them evaluate if enlisting is a viable option for them, as well as help them to potentially dispel any misconceptions or concerns they may have. Videos Viewing videos on Facebook is a phenomenal trend to capitalize on. With over 4 billion daily views of videos posted to Facebook (Griffith, 2015), I felt it important that we include video elements to SSG Herring’s Facebook page. Between June 16th and June 18th, I posted five U.S. Army promotional videos. I chose each of these videos for their content: the images they displayed, the words that were spoken and shown, and the motivating Army commercial theme played in the background. Each video was selected for its focus on a particular theme. The video entitled “Army Strong (Promo)” (iSoldier, 2007) was chosen for its focus on the Army’s slogan, “Army Strong”. The video entitled, “The New U.S. Army Strong Commercial” (U.S. Army Media Center, 2009), was chosen for its reiteration of the Soldier Creed as well as the depiction of different career paths for

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