The Green Hotel Industry And Its Practices

Environmentalism has become a great concern in all sectors of business, evidenced by the recent jump in energy prices, and empirical data provided by several different environmental and scientific agencies. The Hotel industry is no different, in fact, it would benefit greatly from the recent push for all businesses and business sectors to "Go Green." Yet, the industry has long resisted the changes, and is only recently catching up to other industries that have converted their operations to have greener strategies.

Every living being are directly or indirectly depend on natural environment. Sustainability helps to balance financial, social, and environmental factors to facilitate responsible business decision making over the immediate and long term. . Sustainability refers to meeting the needs of present generation without compromising the ability of future generations to meet their own needs (Oxford University press 1987, p.43). Sustainability is also being protective and aware of use of natural resources and development that meets the need of present and everything that is need for our survival and well being depends, directly or indirectly on our natural environment. According to Environmental Protection Agency (EPA) Sustainability is

The generation of waste may be considered one of the largest effects the hospitality and tourism industry has on the environment. This is in part due to the fact that many of the businesses, which make up this industry, use massive quantities of consumer goods. The importance of sustainability in the hospitality and tourism industry as it relates to development and operations is critical as it is one currently of the most important global issues. Historically, the hospitality and tourism sector has had a dramatic impact on the environment through energy and water consumption, use of consumable and durable goods, and solid and hazardous waste creation. False information stating that green operation is more expensive and

The hotel has acquired various initiatives for sustainability. Some of these are waste reduction, reusing and recycling, constant monitoring of gas, oil and electricity usage etc.

The Vienna Marriott is part of the Marriott Hotel Chain, founded by John Williard Marriott in 1927. The chain of hotels & resorts has over 4000 properties in around 80 countries. The Marriott chain attributes its success to its core values such as, putting people first, pursuit of excellence, embracing change, and focus on corporate social responsibility including environmental commitment. The group collaborated with the U.S. Green Building Council (USGBC) for Leadership in Energy and Environmental Design (LEED®) and the Green Building Certification Institute (GBCI) with a focus to build green hotels (Marriot, 2015). We analyse the performance practices at the Vienna Marriott Hotel, which is located in the heart of Vienna on the Ringstrasse, which opened

The vision/mission behind the Good Hotel concept is to maintain its identity as a “hotel with a conscience” – encompassing a positive attitude, environmental sensitive, and philanthropy. The intent of the vision is to inspire the “good in us all”. (Pearce, 2012, p. 10-1, 10-2)

Sustainable tourism development merges environmental concerns with economic policy (Dresner, S. 2008: 69) and allows for tourism’s products in the form of intangible services or the natural environment, to be environmentally cautious through a responsible trade off between production and use of assets. Some influences apparent are environmental, social, and economical and it is further important to emphasize that one or a combination of the aspects, with market cooperation, creates a sustainable agenda. Travel services are increasingly seen as less of a luxury good and more as an everyday purchase (Page, 2003:3) due to marketing becoming more prominent which means organisations must complete vigorous promotion strategies for long-term viability. Marketing therefore has a highly important role, as Holloway (2004) explains marketing understands the needs and wants of customers, ‘to what can be sold, to whom, when, where and in what quantities’ (Holloway J.C. 2004:7). Holloway (2004) writes that successful organisations anticipate demand “recognising it, stimulating it and finally satisfying it” (Holloway, J.C. 2004: 7). Marketing is absolutely crucial within creating and maintaining a sustainable agenda in a variety of ways, moreover reference to consistency among stages of development, unique benefits produced from varied strategies, relevancy of market research, adapting to changing market demand and the positive outcome of identifying new markets.

Protecting the environment has always been one of the hottest issues of the society. Especially for the hospitality industry, where natural resources are one of the important elements for ensuring sustainable development. Recycling not only helps protect the environment, it also help hotels reduce in wastage, expenses,… and enhance the hotel’s image. The article on the USATODAY talk about the recycling soap program run by Clean The World organization and there are many hotels taking part in the program. This essay will illustrate the positive, negative and how this can affect the hotel image.

The Ritz-Carlton Hotel Company operates within the upscale & luxury hotel industry. While it could be argued that Ritz-Carlton operates in the more broad and inclusive lodging industry, they offer a highly differentiated product and service and therefore find themselves operating in an exclusive industry alongside very few direct competitors, such as Four Seasons Hotels, HongKong and Shanghai Hotels, and Starwood Hotels & Resorts. Therefore when analyzing this industry I will not be including cheap hotels, motels, lodges, or inns, unless to offer potential substitutes to luxury hotels. In order to assess the attractiveness of the upscale & luxury hotel industry, an analysis of the general environment surrounding the industry must be

The reason the Luxor hotel Melbourne is actively going “green” is for a number of reasons, the first being

At last, the ecological element is also important when investigating the business environment and the CSR has gradually ended up coordinated in numerous associations' business goals. For a hotel industry to be socially, dependable it must finish numerous approaches, for example, submitting to the energy consumption laws, lessening carbon footprint, and connecting with the local community. Then again, the natural disaster has turned out to be incessant. Subsequently, numerous destination spots are intensely influenced and sustainable tourism must be practiced to save natural resources (Levonsky & Conley, 2004).

This dissertation examines the sustainable strategies applied in the hospitality industry and how would sustainability help us to improve revenue. Day by day commercial industries are realizing the massive negative impact that businesses have on the environment and they are trying to implement different strategies to transform their business in a more sustainable one in hopes of lessening that impact. Hotel owners, employees and guests started to be more aware for the

This research has shown that there are differences in perceptions and expectations of Chinese Mainland tourists compared to other foreign tourists and this impacts upon satisfaction levels. Chinese Mainland tourists spend less on hotel accommodation than other foreign tourists, however have high expectations and expect value for money, making price a major factor in the consideration process for hotel selection and an aspect that the Hong Kong hotel market must consider when marketing their hotels and services, to the Chinese Mainland tourist.

Sustainability is important to maintain the way humans and nature are treated to have healthy organisms and reproduction. Unfortunately, nature and animals are not treated the way they should be. Many livestock are forced reproduced and kept in unlivable conditions. Plants are overwatered or left in drought and given GMO’s to survive. There are many different ways we can change our ways and allow organisms to survive naturally without the use of pesticides and animals to live happy. If a hotel practiced sustainable practices they would be very well known and enjoyed in the community.

Additionally, on a socio-cultural level, many consumers feel that restaurants partaking in green initiatives and operations are doing their part to not only help sustain the earth but also to conserving natural resources (Hu, Parsa & Self, 2010). “Going green” is not simply a trend in the food service industry but around the world and in all forms of business. Corporate companies consider “going green” as a sensible business strategy in building recognition for corporate social responsibility among consumers concerned with environmental conservation efforts. Lastly, technological initiatives such as Energy Star appliances (dishwashers, refrigerators, ice machines, etc.) and faucets that use less water must also be analyzed in their ecological conservation capability and weighed against their financial costs (University of Notre Dame, 2014).