The Perceived Perception of Green Hotels Among Tourists Within The Hong Kong Hospitality Industry And Its Practices.
Over the years, efforts to improve environmental conditions as well as social responsibility in the hospitality industry have grown dramatically among individual hotels as well as the entire hotel sector within Hong Kong. Green hotels, also known as environmentally friendly hotels, have become more and more familiar with consumers. The Green Hotels Association really sets the standard of what going green is all about, and in this review there will be some comparison and contrast between green stay in the United States and Hong Kong with reference to academic theory as well as different contrasting views on customer
…show more content…
However, some customers are reluctant to pay a premium for green hotel rooms (Manaktola & Jauhari, 2007).
It is vitally important for hotel management to understand what kind of products and services consumers are seeking from a green hotel. Hoteliers also need to know the perceptions and attitudes of guests towards existing green practices in hotels. It is therefore necessary for hoteliers to examine if hotel guests are willing to pay a premium for green hotels. The current study attempts to provide hotel management with such information from tourists in an Asian context. The environmental friendliness and environmental infrastructure of various industries has become increasingly important in appealing to consumers. Along with the spread of concern for environmental degradation and the recognition of various hotels impact on the environment, it is increasingly being recognized that the hotel industry also has a responsibility to contribute to the environment (Rada, 1996).
The establishment of International Hotels Environment Initiative (IHEI) in 1993 played a major role for the green campaign in the hotel industry. The hotel industry has developed a standardized and systematized method for measuring the environmental friendliness of hotels. There are international hotel certification programs in place such as Green Globe and Energy Star, and accreditation schemes such as LEED (Leadership in Energy and
Although Island Hotel has made its move towards an environmental friendly hotel but there are more efforts need to be made to achieve this. With 2800 rooms, the consumption of cleaning supplies including scents, soaps, detergents, bleaching agents are enormous and caused damages to the environment.
Environmentalism has become a great concern in all sectors of business, evidenced by the recent jump in energy prices, and empirical data provided by several different environmental and scientific agencies. The Hotel industry is no different, in fact, it would benefit greatly from the recent push for all businesses and business sectors to "Go Green." Yet, the industry has long resisted the changes, and is only recently catching up to other industries that have converted their operations to have greener strategies.
The vision/mission behind the Good Hotel concept is to maintain its identity as a “hotel with a conscience” – encompassing a positive attitude, environmental sensitive, and philanthropy. The intent of the vision is to inspire the “good in us all”. (Pearce, 2012, p. 10-1, 10-2)
Sustainability is important to maintain the way humans and nature are treated to have healthy organisms and reproduction. Unfortunately, nature and animals are not treated the way they should be. Many livestock are forced reproduced and kept in unlivable conditions. Plants are overwatered or left in drought and given GMO’s to survive. There are many different ways we can change our ways and allow organisms to survive naturally without the use of pesticides and animals to live happy. If a hotel practiced sustainable practices they would be very well known and enjoyed in the community.
The Ritz Carlton Hotel will inevitably have a negative impact on the environment due to its large size, hence the considerable pollution and the waste which would be produced during its construction and operation. Green-house gas is a pollutant that being continually produced throughout the entire life-cycle of the hotel. Initially, transportation of construction material and construction are both carbon dioxide high-emitting activities. During the operation, the tourism being brought about will also contribute to the green-house emissions significantly. However, on some level, the extensive area of vegetation covered nearby could compensate for the green-house gas being emitted.
The core areas of the three pillars are the social science, economic and Environmental protection of sustainable development. These pillars form the backbone of the core areas that the world now faces. In short, social science is caring about the awareness of the health of people from pollution and other harmful activities of the all-round business industry. For example, if we relate this to the hospitality industry. How can we build a sustainable hotel, with sustainable material. Next to this, we have the economic development, this is about getting what we consume and giving people what they want without compromising the quality of life. At last, but also the most important core in the pillars is the environment protection. By recycling and reducing our use of electric power and water saving we protect the environment. The technological advantages can help the hospitality in this, but can also be a damage for in the
Throughout this analysis, my purpose is to clarify and condense the information so the reader will have a better understanding at the end of the analysis. This analysis will be broken up into six categories; the executive summary, issue statement, alternatives analysis, recommendations, actions and implementations, and data analysis. In the issue statement, there will be a brief overview on how the hotel companies and the environmental regulations clashed. Throughout the alternative analysis we will discuss different alternatives that Damai could have focused on to benefit and sustain his hotels. As we move to
Green innovations are primarily aimed at conserving the environment, the very foundation on which the tourism sector is founded. The tourism sector has suffered profoundly from environment degradation. For instance, global warming has led to the melting of glaciers. In the meantime, the destruction of forests and water bodies has led to human-animal
Many hotels utilize sustainability as a strategy setting for operations, and as a critical success factor (Boerner, 2010). A company become more sustainable by evaluating the positive and negative environmental, economic, and socio cultural impacts on hospitality industry and helps the operation to be in profit and minimize waste or harmful aspects. Environmental certification program for hotels Provides technical guidance. Participating facilities area warded between 1and5 Green Keys depending on loyalty to criteria (LRA Worldwide,
In 1999, The Starwood Hotels and Resorts Worldwide raised their cost by announcing their new aggressive frequent-guest program that was accompanied by a fifty million dollar advertising campaign. The head of Hilton HHonors program, Jeff Diskin, recognized their competition and realized Hilton would have to raise their costs to keep up with demand. Two entirely unrelated corporations controlled Hilton brand: Hilton Hotels Corporation (HHC) and Hilton International (HIC). At this point in time, Hilton was very well recognized, but was limited because of a varying product from property. In return, this challenged customer expectations due to such a variety of product offerings. Hilton’s customers needed a standard of what to
The past several decades have seen a growing awareness in the hospitality industry regarding the environmental and social impacts of hotel development and operations – to the extent where sustainability issues have permeated nearly every aspect of the industry. This has been driven by multiple factors including owners’ and operators’ desire to reduce operational costs, changing investor attitudes toward the environment, increased regulatory focus on facility operations and development, and a
Our initial assessment for The Birchwood Hotel down town St. Petersburg focused on examining key areas for sustainable building practices consistent with Green Key guidelines. The areas assessed were corporate environmental management, housekeeping, conference and meeting spaces, food and beverage, engineering and maintenance. Summing up the condition of each system served as a target for the property owners to make improvements for their short and long-term needs that will align the property’s mission and goals to be more in line with Energy Conservation and Sustainable Business practices. The refurbished property has been able to achieve its own décor and exclusive identity, but after the assessment was graded, it was only able to earn one Green Key certification.
It is important for organisations especially in hotel industry to increase the diversity and quality of their products and services for their consumers to increase the reputation and business of the organisation in the completive marketplace. In case of Ashford International, it is observed that the company offers a number of services to their consumers that make the hotel attractive for their consumers. In addition, the high quality food and beverage from the in-house kitchen of the hotel further increase their worth in the market. Besides, the hotel has been involved in many events that are organised in Kent by authorities in regards of their food catering and other services that has help them to maintain their image among their consumers (Leung, et al.,
According to Myunget al. (2012), the purpose of green practices is to reduce the impact on the environment by applying environmentally preferred practices by reducing the waste and used sustainable resources and supplies. Therefore, for those owner of green hotel are also advocating the green practices of business activities, “less environmentally
If hoteliers have a better understanding of the expectations of their Mainland Chinese tourists, they will be better able to meet and serve this market to ensure guests are satisfied with their stay. (Tsai, Yeung & Yim, 2011).