The research paper aim to evaluate a business report for Ashford International Hotel’s Food and Beverage department so is to help them enhance their services for their customers. The report intents to highlight the target market of the hotel and detailed marketing mix and audit on the basis of Macro and Micro analysis to formulate appropriate marketing strategy for the hotel. It concludes on a set of recommendations for Ashford International to help them overlook several options that would further help them increase their services.Ashford International Hotel is a UK based modern hotel nearby Ashford International train station with magnificent location that attract tourist and nearby town people towards the Ashford for tourism purposes. The …show more content…
It is important for organisations especially in hotel industry to increase the diversity and quality of their products and services for their consumers to increase the reputation and business of the organisation in the completive marketplace. In case of Ashford International, it is observed that the company offers a number of services to their consumers that make the hotel attractive for their consumers. In addition, the high quality food and beverage from the in-house kitchen of the hotel further increase their worth in the market. Besides, the hotel has been involved in many events that are organised in Kent by authorities in regards of their food catering and other services that has help them to maintain their image among their consumers (Leung, et al., …show more content…
It is incorporate the social portability, pay sharing, and giving abilities procured. Ashford International maintains social ethics of individuals and morals by financial specialists in individuals. Ashford International makes its association exceptionally various by utilising the staff from various ethnic societies. The association has understood the significance of globalisation and subsequently enlists multilingual staffs that are substantially more adaptable when contrasted with local people. Moreover, the excellent and diverse food line Ashford International offers to their consumer’s further increase the attractiveness of their performance (Casanueva, et al.,
The hospitality and leisure industry hug a variety of sectors and businesses across hotels, restaurants and restaurants, travel and tourism, gaming, sport and leisure. The sector is reliant on the consumer confidence and business sentiment and is facing rising pressure to deliver innovation, value and quality. Hospitality is that business that helps people to feel welcome, relaxed and to enjoy themselves. It is all about customer service and providing the best quality and experience possible for the customers. (Discover Hospitality, 2012)
Nations Hotel Corporation is one of the reputed USA based hotel company, with an international presence in 15 countries worldwide. Hospitality industries are quiet competitive in nature and today’s success rule of hospitality includes knowledge, customer satisfaction and operational efficiency which provides pleasure of stay and departure to their guests. Any addition or subtraction in these components can increase or decrease the rating of any organization. Nations Hotel with 98% brand awareness and 72% as customer satisfaction ratio were still far from the race of preferred choice amongst the customers. Hence there, arose a need to
There are around 108 hotels of Taj Group across India and 17 hotels situated overseas.
As we cross the monstrous Mackinac Bridge that disappears into the fog behind us, my grandma Kathy glances into the back seat of my grandparents 2008 Pontiac and tells my cousin Zach and I, “Pack up your devices; we are almost to the boat.” We arrive at the dock and board a two level white Star Line ferry that will take us to Mackinac Island, out of sight. I slide into a window seat in order to see Lake Michigan, and avoid boredom from having to place my iPhone 5 in my pocket. The island comes into view, and I am in awe of this mammoth hotel that resembles the architecture style of the White House. My grandpa leans over and tells me, “That is the hotel we will be staying in; it is called the Grand Hotel.” As our boat inches closer to the dock on the island, I realize how enormous this building is, and I also notice there is something familiar absent from this view. I do not see any vehicles! The only transportation I see is bikes and horses.
In the hospitality industry, which essentially comprises both a production and a service aspect, the creation and provision of services from the hotel to the customer are primarily achieved through the employee, i.e., the hotel’s representative. In this sense, the employees essentially
As one of a renowned gastronomic, entertainment and upscale shopping scene in Jakarta, various dining spots and bars can easily be reached from the hotel. The night never sleeps in this area.
Today i went to the coolest hotel ever! I couldn’t believe what i was seeing, it was amazing! Everything was made out of glass, but that's not all. Every room had some sort of waterfall, river, creek, or body of water in it.
In the specialty literature doubts persist in using this terminology, especially in relation to the scope of the hospitality industry. Thus, a series of authors consider as part of this field only food and accommodation services, perhaps because those benefits are offered under the same premises works like industrial units, other authors, however, consider it appropriate a broader approach, including leisure services and even the marketing of products.
The era of the 21st century brings many changes in the lifestyle. Immense range of new and innovative ways of living take part in everyday operations, which lead to increased expectations and experiences from the people, especially in hospitality sector. It is important for the companies to adopt the modernizations in order to stay ahead in the business. Today people seek for luxury, high value and comfort. If these needs are not met, the consumers will loose the interest in spending time and money for the organization and opt for an alternative, thus the service of a competitor. As people travel more not only for the business, but also for vacation purposes, for the
The aim of this report was for students to undertake research into factors that drive change in business as a whole, why they occur and how it can impact upon the management of hotels in the future.
xxxx was founded in the year xxxx and is located in xxxx. This company is owned by the xxxx. The company started small but now is one of the biggest players in the hospitality industry. It has been largely successful due to its competitive strategies. The main aim of this company is to maintain its brand by maintaining its reputation and the quality of services it provides. The success of xxx revolves around its customers because their perception of the company is what determines its success.
Consumers vary tremendously in age, income, education level and tastes and they buy an incredible variety of goods and services. Today market place has become very competitive. During the last 20 years hundreds of hotel companies developed new restaurants and hotels around the
The purpose of this study is to understand the hotel consumer preferences investigation of the hotel industry. In order to success develop in the market, attract more new customers and the hotel managers must focus on retaining existing customers to achieve customer satisfaction is an effective policy. For most of travelers the choice of hotel or accommodation is a high priority. So hotel manage need a good understanding of consumers ' behavior and preferences can assist hotel managers in strategic planning and decision making. (Li, Law, Vu, & Rong, 2013) Customer preferences and choices are the key and importance to the success of the hotel industry development. If through effective methods to understand customer 's views and opinions can effectively change the environment of the hotel industry, give customers a better and more comfortable accommodation. Therefore, researcher through questionnaire is the way to understand customer preferences and satisfaction of the hotel industry. After investigation, this study may provide effective development of hotel industry development direction of the data. Researchers analysis the date, during the analysis included some methodologies Research method, sample size, date collection and analysis.
In March 2014, my friends and I is interested in the development of a luxury hotel, planned to be operated by a well renowned hotel brand, a feasibility study was commissioned to be made.
As we all know that hospitality industry has become one of the developing industries across the world. The ratio of tourists is getting increased each and every year which is creating a competition not only in the different hotels but in hotels brands also. Providing the customers best services hotels are doing each and everything uniquely because of having edge in the technology. As hotels are engaging with those customers daily who are very demanding. They want the best customer service from the hotel and not only that provided with best guest facilities (Amenities and supplies needed in guest rooms). As the customers demand increased, due to these demanding customers hotels have to increase their standards this is the point where these