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The Hershey Company : A Strong Contender For Long Term Success

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The Hershey Company (HSY) keeps continue to be a strong contender for long-term success in the chocolate business. Hershey’s products have strong demand in and outside the U.S. In addition, Hershey 's financial report reveals several successful aspects, such as its high ROE (54.2%) and ROA (16.53%). According to different sources, due to its strong foundation in the U.S., its good key ratios, and a strong focus on global growth, the company 's stock qualifies as a good long-term purchase. Unlike debt capital, which is usually repaid by the firm, equity capital remains invested accordingly, without a maturity date. Their most important sources of equity capital are 1) common stock equity (220,869,509 shares) 2) preferred stock which the company has none. In other words the more debt a firm uses, the greater their financial leverage will be. When Hershey increases its use of leverage, lenders begin to worry about Hershey’s ability to pay back its debts. The claims of common stockholders will always be riskier, so the cost of equity will overpass the cost of debt.

Hershey values equals the present value of its future cash flows, in other words Hershey’s goal is to maximized the value of the firm when the cost of capital is minimized. In conclusion the present value of the future cash flows is at its highest when the cost of capital or the discount rate its at its lowest. Hershey’s currently have Leases, Uncapitalized Annual rentals of $36.7 mill, Pension Assets -12/13 of $1.1

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