APPLE’S GLOBAL IMPACT
The world’s leading software and electronics manufacturer “Apple” has revolutionized business operations in America. Apple’s “global ingenuity” (Robbins & Judge, 2013, p. 35) or its ability to use comparative advantages to advance its operations is a game changer. In acknowledging Apple’s global stance, we consider the pros and cons for business decisions that propel the company forward, the expansion of its workforce outside of the United States, and the increase of employee diligence and flexibility at manufacturing facilities internationally.
PROS AND CONS OF LOCAL AND OVERSEAS LABOR
The world economy demands individuals drive innovation. Apple, has nearly 750,000 employees with only 43,000 of them being a part of the American workforce (Robbins & Judge, 2013). Apple discovered that employing skilled workers outside the United States to assemble product hardware would position the company to better meet product demand. Global expansion equips Apple with the ability to meet demand, guarantee its customers a quality and reliable product, which in return generates billions of dollars in revenues annually.
Although Apple is flourishing, acquiring overseas labor makes United States workers seem unmotivated and unfit to meet the demands of major companies (Robbins & Judge, 2013). This limits the possibility for American workers to be employed in the world market by other major companies. However, it is inaccurate that American workers are unfit.
Apple products are designed in California USA and manufactured in different foreign countries such as China, Taiwan, Korea, Mongolia, and Europe which produce part of the devices, most of the raw material ‘Earth Minerals’ to produce these items can be found in China. Since technology has a lot of benefits in human’s life, the demand has been increase year by year which make business to expand and hiring more people in the company. From 2005 to 2015 the number of full-time employee’s has been increase more than 80 thousands.
American companies and their products, have increasingly been pursed to be manufactured abroad. This however is one of the biggest discrepancies we confront within our economy. Although many businesses argue this is beneficial in order for them to turn a higher profit and be successful, the National Labor Committee thinks otherwise. Outsourcing has become one of the leading factors in product recalls, exploitation of workers, and a major contributor to the unemployment statistics in the US.
The Apple Company was founded by Steven Jobs, Steve Wozniak and Ronald Wayne on April 1, 1976. Apple has been very successful over the years and is on Forbes Innovative Companies list coming in at number 79. (Forbes, 2016) Due to their diligent work on innovation, globalizing the company they were able to have a market cap of $741.8 billion as of May 2015.
Apple has benefitted significantly from globalization and from technology change. For example, the company started primarily as an American company, but globalization has allowed Apple to become a multinational operation. The company only derives around one-third of sales form the Americas according to the annual report, a figure that includes Canada and all of Latin America in addition to the United States. The company therefore can be said to sell globally. Sales in Asia-Pacific were growing especially fast, and the company has numerous flagship stores in the region.
With this in mind, Apple should invest in America. Put the thousands of unemployed workers back to work and put money back into America’s economy. Harry Moser, the founder
The year 1968 marks the revolution of computers as Engelbart demonstrated to the public a new type of computer that featured graphical user interface (GUI) (page 105-106). After the demonstration, Engelbart and Xerox PARC designed and created the first commercialized computer with GUI (Xerox Alto) and other advanced features that included word processing, an operation system, programs that are easy to use, and etcetera (p. 119). The Xerox Alto had the potential to create a sensation in the 1970s, but the hefty price on the finalized product was too much for its time (page 120). After a short period of time, the product became a failure due to poor marketing with its astonishing high price. Nevertheless, Xerox PARC left a legacy that helped created a device that made Apple famous in the 1980s.
America has since adjusted to the country status as an interdependent global economy” according to Kline (1984). Apple Inc. is one company with success in the global markets.
There are various threats in the external environment that influences Apple. Rapid technological development and change is a problem, the company might be set aside by a competitor who invents a newer technology. Tax increases have also influenced Apple. Apple’s profits went down due to new taxes. Patent breaches pose a huge threat, competitors might imitate their technology and make profit on these features. Appreciation of the dollar, Apple’s profits in foreign countries are reduced due to strengthening the dollar. The growing popularity of Android, widespread use of this operating system makes Apple’s infrastructure less attractive for customers. Increasing labor costs in Asia, the protests of workers in Asia, especially Foxconn
There are three underlying issues with this case. The first is with the possible long-term consequences if Apple were forced to comply with the court order. Cook’s argument is that Apple can 't just bypass the protections for one phone and expect other phones to remain secure. In an open letter to customers he wrote, "Once created, the technique could be used over and over again, on any number of devices,” going on to say, "In the physical world, it would be the equivalent of a master key, capable of opening hundreds of millions of locks." The FBI continues to say that after this one use Apple can destroy this software, which would eliminate the risk they are worried about. But this disregards they fact that in a digital world nothing can be so easily destroyed. Once created the possibilities of the technology getting into the wrong hands are huge. Apple is not alone in this opinion; many of the large technology firms are in agreement including Google, Microsoft, Facebook, and Twitter. These companies are aware that if the FBI is successful in their suit against Apple, that they will be next in line for similar suits against them.
The company started off as “Apple Computer,” best known for its Macintosh personal computers (PCs) in the 1980’s and 1990’s. Despite a strong brand, rapid growth, and high profits in the late 1980s, Apple almost went bankrupt in 1996 (Kim & Yoffie, 2010, p.1). This can be explained that Apple has become larger and more significant than other competitors put together in 1980. Because Apple failed to innovate in 1996, the company almost went bankruptcy but eventually Steve Jobs took Apple from bad situation to the company that can make billions of dollars through promoted itself as a hip alternative to other computer brands. Apple highlighted its computers as the world’s “greenest lineup of notebooks” that were energy efficient and used recyclable materials. The goal was to differentiate the Macintosh amid intense competition in the PC industry (Kim & Yoffie, p.4).
Imagine dropping out of high school only to become one of the most wealthy people in the world. This happened to Steven Wozniak and Steve Jobs creators of the infamous Apple company. These two masterminds changed the course of history with communication devices such as the Mac, iPod, iPhone, and the iPad. Having retail stores all around the world, this company has had a huge impact on what we now call the information age or digital age. With these advancements the demand for the latest technology has become such a necessity within society. Apple fulfills this growing demand by coming out with new and enhanced products every year. With such a high demand for products like the latest iPhone, the iPhone 7, it is wise to invest in Apple stocks.
Apple is an American multinational corporation which designs, manufactures and markets a range of consumer electronics and software products (Apple Inc., 2008). At the end of last fiscal year, Apple’s worldwide annual sales amounted to $32.5 billion, an increase of 35% from 2007 (Apple Inc., 2008). Not surprisingly then, was Apple voted America’s most admired company, also topping the global survey (Fortune,
Competitors can be identified as companies that offer similar products or services to the same customers at similar prices. These can be either direct or indirect competitors. As a corporation such as Nokia, they too have many competitors. Some of their direct competitors are Apple and also Samsung. Their indirect competitors would be home based phones that hook up to the main telephone line, the company Telstra is one of the corporations that provide this kind of service to consumers. To be a successful corporation, the knowledge of your competitors will take you far. Knowing all of the corporations POP, POD and also their assets and capabilities will benefit any corporation in so they will use the useful information to better their own corporation.
Apple, Inc. has positioned itself as the world’s most profitable technology company in the world through its innovation and business practices. Steve Jobs, Steve Wozniak, and Ronald Wayne founded Apple Inc. in 1976, to develop and sell personal computers. The vision was to change the way the world viewed computers by making them small enough for people to have in their homes or offices. It is widely reported that Jobs and Wozniak started by building the Apple I in Jobs’ garage. The Apple I was sold without a monitor, keyboard, or casing. The company was incorporated as Apple Computer, Inc. in 1977, later renamed as simply Apple Inc. in 2007. The Apple II, an 8-bit home computer introduced later in 1977, was one of the first highly successful mass-produced microcomputer products. The Apple II revolutionized the computer industry with the introduction of the first-ever color graphics. As a result, sales soared from $7.8 million in 1978 to $117 million in 1980. On December 12, 1980, Apple launched its initial public offering of its stock, selling 4.6 million shares at $22 per share with the stock symbol “AAPL” on the NASDAQ market. An article in the EDN recalls that the shares sold out almost immediately and the IPO generated more capital than any IPO since Ford Motor Company in 1956. By the end of the day, the stock had increased in value by almost 32 percent to close at $29, leaving the company with a market value of $1.778 billion. Due to conflicts with board
This paper aims to highlight and discuss the major challenges and opportunities which Apple Inc. faces while bringing innovation in the four primary areas of its business operations; including product innovation, process innovation, marketing innovation, and organizational innovation. The major focus of the paper is towards discussing the combination of all these processes which this organization follows and the major challenges which it faces in the course of its innovation or change strategies. The paper concludes by summarizing the importance of innovation for Apple Inc. in the light of the whole discussion.