The impact of E-Commerce on the ‘Retail Industry’
August 8
2016
The Findings and Analysis of customer information on an e-commerce platform. The Improved Marketing techniques of e-commerce. Security issues associated with conducting business over the internet and the methods used to combat these security vulnerabilities’ on e-commerce and the use of social media e-commerce the conventional method of conducting business today
The Main Elements of E-Commerce and the impact of E-Commerce on ‘Retail Industry’
MODULE CODE:PM203
STUDENT NAME: CHAWAPIWA LEMANI
STUDENT ID: 29087
SUBMISSION DATE: 08/08/2016
Table of Contents
I. Introduction 2
II. Findings and Analysis 2
III. The impact of e-commerce on ‘Retail Industry. 2
IV. Impact of e-commerce on brick and mortar business model 3
V. Customer information and how it is used on an e-commerce platform. 3
1. Notice 4
2. Choice: opt in or out? 4
3. Access and accuracy 4
4. Data security and integrity 4
5. Redress and enforcement 4
6. Revision of policy 4
7. Posting a privacy policy 4
VI. The Improved Market Techniques Of E-Commerce. 4
VII. Security issues that are associated with conducting business over the internet and the methods that are used to combat this security 4
VIII. Security products and services 5
IX. Consumers need to be sure that: 5
X. E-business needs to be sure that: 6
XI. E-Commerce and the Social Media. 6
Conclusion 6
Recommendations 6
References 6
Bibliography 7
Appendices 8
I. Introduction
E-Commerce
Behind E-commerce, the driving force is linked with the arrival of commercial Internet technology use, particularly the World Wide Web (WWW). The privacy issues bring forth much needed attention, especially for developed countries. Evolution of technology to the point that has comprehensive profiles of people can be created and disseminated at exceptional levels. Technology has considerably changed the link between merchants and customers, and tipped the balance favouring online merchants’ commercial interest against privacy interest of the customers. This alteration has left the online consumers especially vulnerable, subject to harm, and their rights to privacy are
One most important thing that customers look at before deciding on transacting with a business is the privacy and protection of customer information. Without assurance that the two are guaranteed, many will drift away as they need security and protection online. Fraudsters are also over online and much are worried about the safety and security of services online. The fact that many are using services to transact their businesses, calls for more vigilant and secure platform that will protect information related to customers against breach which can lead to identity theft. Businesses that are establishing should employ more efficient cyber security strategies to ensure that they curb the problem of data breach (Gold,
Consumer trust- Online businesses can sometimes struggle to convince consumer that their websites are safe as the consumers are worried about their personal information and are also afraid about the security. They could also be concerned as to whether the website they visit is real or a fake version. Hackers are the reason why businesses online struggle to guarantee consumer’s their personnel safety because they steal money from their credit cards and they also cause viruses on their computers/laptops/phones or other electronic device.
Because of the development of Internet and social media technologies, there is a new war about business on the global scale, reduce the cost of operations, create effciencies, get more customers and create a new way of business transactions (Clemons, 2009). Nowadays, there are different kinds of electronic forms of business: E-marketing, e-commerce, e-payment, e-shopping and even e-contact are the most regular thing in the global businesses. The main idea of E-commerce and E-business has also provided firms the new ways to compete and develop their business practices, so they could provide products and services and new innovations efficiently to attract more customers and get a better market value. With the help of social network
This incorporates how web shopping has provided included value to clients as they can purchase items from any place on the planet and can pose as a viable rival costs in the worldwide business to get the best arrangements and discover the best items. Before all else when e-Commerce was beginning individuals were uncertain about the level of administration that they would get. From that point forward numerous laws have been made so that e-Commerce organisations provide service of an incredible level and clients can expect the same level of administration as they would do in a high road shop. Client point of view has likewise changed on security issues and simplicity of using e-Commerce sites. In the first place individuals were uncertain about utilizing their charge cards online yet from that point forward numerous individuals are trusting when paying online and huge numbers of the more established era now shop on there.
Firstly, a short summary of the case study, Amanda Jane Horse Wear will be illustrated with the main problem that will be identified. Next, a brief description of e-commerce in terms of definition, issue and benefits and the current trends will be explained as a part of e-commerce analysis. The relationship between e-commerce and information systems which are data, people and procedure will be illustrate in system specification. Recommendation about ways to implement e-commerce and other
Advancements in technology have reshaped the way we behave as consumers. Today’s commerce is turning digital. Consumers are becoming more aware of electronic commerce and the security concerns that come with e-commerce. This study will outline the differences of traditional commerce and electronic commerce, and how and why it is changing the market place.
The traditional retail market has been transformed by technological advances. The internet today has allowed consumers to purchase various products from home ranging from apparel to groceries. The online shopping market has grown significantly within the past decade, leading to many online e-commerce startups such as Amazon, eBay, and mobile start-ups such as Instacart. While e-commerce provides convenience for shopping, it has created major disruption to the traditional shopping industries. Traditional retailers have since faced bankruptcy due to their inability to compete with such start-ups. The traditional American toy store, Toys R Us, announced its state of bankruptcy just last month due to a significant decline in sales. More and more consumers are turning to online giants such as Amazon to purchase daily items as a result of convenience. According to the Washington Post, Toys R Us is just one of more than 300 retailers to file for bankruptcy this year, as Americans ditch the shopping mall in favor of their laptops, smartphones, and tablets (Bhattarai, 2017). Shopping which used to require walking or a vehicle trip to stores is no longer required for consumers with online shopping. Online shopping has appealed to consumers worldwide by encompassing the business aspect of service convenience which constitute saving time and/or effort (Jiang, Yang, and Jun, 2012). For consumers whom have busy lives and those whom are physically disabled, online shopping is a positive
What does that mean for your business? If you know more about digital marketing than your rivals, then you will have a big advantage over them. If your opponents are outpacing you online, then you will struggle to compete with them.
Effectively EC streamlines the flow of information across and within organizations with significant value adding potential. The end result of a full scale EC supply chain adoption is the seamless information flow integration from the producer to the end customer. The compactness, timeliness, and reliability achieved for the information items that flow across an EC enabled supply chain is unbeatable by traditional supply chain management
We can say, that nowadays online marketing is the power which drives the clear majority of global business. Looking back in last ten years we can say that online marketing gradual, but fairly quickly shifting traditional marketing and change in general the way in which business and market communication operates and develops. It is the future. The basic concept underlying this research project is to finding out and critical appraisal of the various aspects of online marketing by showing its advantages over traditional and his impact on customer`s behaviour. They will be discussed also issues related to online shopping, such as personal security and privacy, high costs regarding the provision of e-business and distrust of some customers on the use of new technologies for shopping and payment. The purpose is to find out exactly where is the balance between the use of technology and human perception of sanity in that process.
The quality of the internet on the purchase process has been found to affect customers’ purchase decisions, satisfaction, and loyalty in online retailing (Zeithaml et al., 2002; Wolfinbarger and Gilly, 2009). Hence, to be competitive in the market place, internet is the paramount and as the new ways for the customer to interact directly with a firm. Besides that, the internet is responsive and convenient for customers in the online purchase process. Through internet, the firms being able respond to the unique needs and wants of individual customers by providing the “right content in the right format to the right person at the right time.” Retailers can facilitate a convenient and responsive online purchase process, serve their customers better, improve customer satisfaction and increase retention.
Consumers have now more alternatives and a greater selection of products and information. They benefit from higher price transparency which is two edged for the companies. However, there are new limitations of electronic shopping for consumers compared to the bricks and mortal retailing. The shopping experience, habits and the way to evaluate the choice of product is different. On the internet one is not able to use all five senses like touching, smelling, tasting, seeing and hearing. There is less personal attention for the buyer and one can not buy with cash money. The fact that consumers are able to search for more information on the products and prices has also the disadvantage that the information is very broad and often not practical. People get “lost in hyperspace” (Van Baal, 2006). Another critical for breakthrough of online retailing is privacy and security concerns.
This is the age of the Internet and uses for this technology are expanding everyday. Some of the major newer uses include social networking, public broadcasting, global commerce, etc. E-commerce has become the way business is being transacted in the global economy. Most businesses are using enterprises software (SAP, Oracle, etc.) to manage their business and data mining to become more strategic in order to increase the profits of their companies. Amazon.com is using sophisticated analytics applications. Amazon pioneered business analytics to become the leader of retail industry in the world. Another example of a major online retailer is TaoBao.com in China. It dominates the online retail industry in China and claims more than eight
Electronic commerce (or e-commerce) consists of the repurchasing of different services and products, utilized by the internet. This includes business-to-business (B2B), business-to-consumer (B2C), and consumer-to-consumer(C2C) transactions. These transferable activities include, but are not limited to, online retail sales, online bill paying, supplier purchases, and Web-based auctions. Electronic commerce implements and utilizes several different types of technologies including transactions of funds, electronic data interchange, credit cards, and e-mail (Reference for Business, Encyclopedia of Management, 2008). The term e-commerce is often used interchangeably with Electronic business (e-business). E-business refers to the use of digital technology and the Internet to execute the major business processes in the enterprise. E-business includes activities for the internal management of the firm and for coordination with suppliers and other business partners (Laudon, K., 12th ed., p. 55). E-commerce facilitates the growth of online business. It is categorized as follows; Online marketing, online advertising, online sales, product delivery, product deliver,