Critical Appraisal Of The Various Aspects Of Online Marketing Essay

An Analysis of Marketing As defined by Kotler and Armstrong (1994) marketing is “a social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others”. Marketing is an extensive topic. Primarily when we consider what is marketing we think about the advertising, publicity and selling of a product or service. In actual fact the prime concern of marketing is customers, and the establishment and growth of relationships between organisations and consumers. It consists of studying the wants and needs of the customers and how to make the perfect product which is priced, promoted and distributed in the right place to make it

Analysis of Marks and Spencer of the turbulent background and market failings of the company in the 1990’s in comparison with today’s current successful marketing strategies, tactics and new direction of “Marks and Spencer”.

Advancements in technology have reshaped the way we behave as consumers. Today’s commerce is turning digital. Consumers are becoming more aware of electronic commerce and the security concerns that come with e-commerce. This study will outline the differences of traditional commerce and electronic commerce, and how and why it is changing the market place.

By the end of 21 century the whole world had changed and still looking forward to more moderation than before and by now online shopping had played an important role in people’s lifestyle. But at the same time, there are a huge number of people prefer to go shopping instead of using online shopping. So here is the controversial issue that online shopping is superior to the traditional one. Actually, online shopping is more effective than shopping in stores, for example, it saves time, available in any time, a variety of product.

By the end of 21 century the whole world had changed and still looking forward to more moderation than before and by now online shopping had played an important role in people’s lifestyle. But at the same time, there are a huge number of people prefer to go shopping instead of using online shopping. So here is the controversial issue that online shopping is superior to the traditional one. Actually, online shopping is more effective than shopping in stores, for example, it saves time, available in any time, a variety of product.

As a sales manager of a luxury auto dealer I would utilize is social media, loyalty programs and questionnaire and surveys. Social media frequently results in a stronger relationship between the vendor and the customer. There is a probability of turning the customer into my main representative. They can be used as a great advertising tool to endorse my brand through positive reviews and word-of-mouth strategies. As a matter of fact, since social media is part of our everyday lives, whether it is being used to interact with friends and family. It can also be utilized to keep existing customers. In addition, using social media and digital marketing is one way to communicate with potential customer’s. It can be used to communicate directly

What your company needs more than likes and followers is sales. It's awesome to look at your social media accounts and see your audience is growing. However, what good is it if those individuals aren't buying your product or service?

E-marketing is described as “achieving marketing objectives through the use of electronic communications technology” (Chaffey, 2014). The purpose of this essay is to discuss how the growth of the internet is altering the relationship between consumers and brands and also the opportunities that are now available to retail marketers. Key points that will be focussed on in this essay are; the characteristics of the internet and their implications, communication models available to marketers, the market environment online and the overall impact the internet has on consumer behaviour.

The dynamic e-marketing environment poses competitive, economic, and other threats even as it offers opportunities to develop new products, new market, new media, and new channels. Individual buyers have more power because of the television remote control, computer mouse, and the ability to compare products and pricing online. Communities form online to discuss products, share files, and more, and this activity is out of marketer’s control. Most businesses in developed nations have adopted at least some information technologies, however, they continue to strive for effective and efficient IT use to entice and sell to buyers. The Internet deeply affects the citizens of many countries.

Advertising for Online Businesses The internet is a huge business and its constant and significant growth attracts more and more businesses to be online. In 2004, online sales reached $117 billion (www.comscore.com with more than 812 million internet users (www.internetworldstats.com/stats.htm). All these internet users are potential customers and it is essential to exploit such an opportunity.

Sooner or later you will need to hire a professional internet marketing firm in order to take your business to the next level. A do-it-yourself approach is limiting to the point where it is not worth doing except, perhaps, for a business that is started on a shoestring. However, not all online marketing companies are the same. The following are a few things to look for when evaluating an internet marking company.

The internet was not designed as a marketing platform. However, after its privatization came an explosion that was mainly directed at internet marketing. By 2013 it had led to internet being integral to marketing. With it the four giants of internet marketing came into being. The four giants ruled the four sectors of the internet marketing. Google dominated online advertising, Amazon online retailing, Facebook social networking and Apple the making of interface devices which defined peoples digital lives. Amazons global revenues touched $57 billion in 2013. It had become the giant of the e-retailing world. Google starting from its search engine became the ad giant with 97% of its revenues coming from advertising in 2012. Around half of the ad revenue was earned from the US advertisers. Apple which was only a hardware manufacturer in the pre internet age grew to become a $600 billion public company and the most valuable one of all times too.

Topvisor is the most effective provider of SEO and PPC tools for better marketing. Partnership with these tools gives you an opportunity to make the breadth of its strategies and allow you to capitalize more opportunities at hand.

The last chapter was focusing on literature review on the coverage of e-marketing, e-marketing usage in hospitality industry, strategies of e-marketing, advantages of using e-marketing and the challenges in adoption of e-marketing in hospitality industry. In this chapter there are various sections which will be focusing on aspects which are involved in data collection. Section 3.1 will be focusing on research design. Section 3.2 will focus on the population of the study. Section 3.3 will focus on sampling and different types of sampling techniques. Section 3.4 will focus on data collection methods. Section 3.5 will be focusing on data analysis plan.

So, my co-worker and I are sitting in the van at work brainstorming about how we can make more money and have our happy ending. We also had a heart to heart discussion on how we are going to retire on Social Security and our pension and keep up our style of living. We quickly concluded that it was not possible. Ever the optimist (me) and ever the realist (her), we started to look online for answers since that is where the solution to everything can be found these days.