E Commerce, Traditional Brick And Mortar Businesses And Consumer Behavior

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Advancements in technology have reshaped the way we behave as consumers. Today’s commerce is turning digital. Consumers are becoming more aware of electronic commerce and the security concerns that come with e-commerce. This study will outline the differences of traditional commerce and electronic commerce, and how and why it is changing the market place. A survey was also completed, a sample of 66 undergraduates. Showed a positive outlook on the future of e-commerce. A little over half “57.8%” responded saying they still find it difficult to spend a vast amount of money while purchasing a good online. This paper will outline the pros and cons of e-commerce, traditional brick and mortar businesses and consumer behavior.

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Research in ecommerce and consumer behavior will help me better understand the market and my future customers. To complete this study, I have collect data and information from journal articles, newspapers and other media.
I feel there is room for more successful online businesses and in the future, I personally want to compete in the online marketplace. Building customer relationships and trust is hard for any business. Most of studies that I have look at shows consumers react to security, mainly processing payment and personal data online. I question if a consumer security concerns decreases when shopping at a well known brand such as and if the same applies for any online brand that gives an impression that they are a million dollar company even though they are actually a mom and pop store from a small suburb.

Literature Review

Internet access is practically everywhere in the United States, schools, restaurants, libraries, retail stores, and even in random parts of some towns sometimes providing free Internet access. The emergence of ecommerce resulted to increased competition among businesses and is changing the traditional brick ¬and¬ mortar businesses to an online based operations as a strategy to remain competitive (Hahn, Doh & Bunyaratavej, 2009, p. 12). Online sales only made up 5.7% of retail sales in 2013. In 2005 2.4% of sales came from online
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