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The Importance Of Management And Management

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While the amount of money is low on a percentage basis, it is a bigger financial sacrifice because many providers operate individually and correlate each cash outflow as money out of their pocket making them much more cautious than the larger treatment providers. The key to profitability is not whether customers want the product, but in the consistency of the product. Practitioners need to feel comfortable with management’s ability to attract users. They will spend money with any provider in the market, if they prove themselves worthy.
EDT search will counter competitive dynamics and maintain competitive advantage through the experiences of our founder, Clarke Leichte, who had to personally search for eating disorder treatment for his …show more content…

This also allows us six months of operation before two minor conferences in March and a full year before two large national conferences. While we will be marketing our site on search engines and through support groups, we will be generating paying memberships by contacting marketing directors, management, and providers directly. We believe our strong personal network will also generate interest through social proof for other providers we do not know or who may be skeptical. Our membership and advertising pricing will be much in line with the current offerings. This is a well-received price point. We will offer a better product, more focused in driving more leads to our members. This allows us to operate at the same price with better results.
Financial and Resource Analysis There are three groups of resources that will be needed for this venture to succeed. The first is cash. An initial investment of $15,000 will be needed to help get the venture of the ground and sustain it in its first quarter. Based on financial projections, there should be no further infusion of cash needed. The second resource is data. We will need to compile or survey treatment centers and professionals for basic data about their practice in order to populate our site to make it useful on a base level. The third resource is technical and design experience. This resource is what creates the product that will be used by both practitioners and those searching for treatment.

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