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Cultural Taboos And Social Responsibility Study

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their specific religious practices. The hamburgers (and all food items for that matter) must be Halal, and in fact, they do not call the burgers 'hamburgers' as such, instead they call them beef burgers so as to make it clear that there is no ham in them. (The Travel Almanac n.d) So taboos and preferences have to be explored before entering a religious society and trade with partners who are religious believers.Whereas in developing economics foreign brands have status value, when countries develop, people tend to focus more on their historical national preferences. In the early 1990s anything Western sold in Russia, but since 1996 international companies such Coca-Cola and Nestle have been localizing their messages in …show more content…

On the other hand, another important institution in China is the family and the mutual dependency of its members.In Chinese societies, such relationships are governed by what is termed guanxi, which is a bond between people, on the basis of which friends are expected to look after each other's wellbeing. (Bargiela-Chiappini and Harris 1997: 42) The complexities of interpersonal relations bothered a large number of western businessmen, since most Chinese businessmen prefer to trade with friends or friends' friends and relatives, who are thought to be more trustful due to the special guanxi between them.So, exploring the social institution of the destination countries is very useful for businessmen to trade in different societies efficiently. A famous study of cultural dimensions, which can provide a more clear view of the impacts of culture on international business.Dimensions of cultural differences are very necessary for organizations especially those who operate internationally to understand and cope with such differences that can manifest themselves in terms of different standards, values and expectations in the various countries in which they operate. (Johnson, Scholes, Whittington 2008: 190) Here I have to mention one of the most effective studies of cultural dimensions, Hofstede's cultural dimensions, which are consisted of power distance, uncertainty avoidance, individualism and collectivism, masculinity-femininity, and

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