The Importance Of SEO Site Review

Google Company is one of the global leaders in technology and in enabling people access information from the internet through their efficient search engines. Google immediately gained the attention of the internet sector for being a better search engine than its competitors (Wheelen, Hunger, Hoffman, & Bamford, 2015). This was after a tremendous effort in marketing their services and capturing a large market worldwide. However, there being so many risks and challenges in this line of business Google has had the urge to come up with new strategies so that they are able to overcome any challenge before them. The major problem that Google has

This report provides a comprehensive business analysis of Google as a company. Contents of this report will include; a comprehensive discussions on Google 's approach to value creation and how they maintain their competitive advantage in today 's markets, the current competitive situation of the company including their market environment, their current competition, and corporate business strategy. It will illustrate and explain the strategic framework of Google using such technics as, S.W.O.T analysis, Porter’s Five Forces, and a Pestle. Also included is the examination of the corporate culture within the company and how it reinforces Google’s current value creation strategy. Recommendations to improve the competitive position and the responsiveness to the business environment will also be discussed. Some topics discussed will be but not limited to; the re-alignments of current business structure, what changes that can be made to the corporate culture, and changes that can be made to the current business strategies.

Publicity also spreads into a much broader addressees than marketing commonly does. Occasionally, one’s actions may even be chosen by the nationwide broadcasting, scattering the announcement about one’s trade throughout the nation.

What is website improvement? What are the advantages of the SEO administrations? Indeed, these are only a couple of fundamental inquiries asked on numerous occasions by every new website admin. Be that as it may, would you say you are mindful about the SEO Reseller program? A standout amongst the most obscure territories of the business, it is the system of offering SEO administrations gave by different organizations to clients with the end goal of acquiring cash.

having a business rank well in the search engines when people are looking for the service, product, or resource it provides is critical to the survival of that business. (Eric Enge, 2008) pg.1

SEO or Search Engine Optimization is the new buzzword and everybody is talking about it.

Basically this is the process of laying out page’s, structuring content, and optimizing the various elements of the page . It involves both the content

The main objective of SEO is to get to the top. However, it is not easy to the top and it is

FINE TUNING WEB-CRAWLING AND MODIFYING ALGORITHMS HAS BEEN A CONSISTENT PRACTICE OF GOOGLE OVER THE YEARS. THIS MAKES IT A SIZEABLE CHALLENGE FOR BUSINESSES THAT RELY ON WEB SEARCH REFERRALS AND ONLINE BUSINESS LEADS TO KEEP UP THE COMPETIITON. THE BOTTOM LINE IS, THAT UNLESS YOU PLAY BY GOOGLE’S RULES, WHICH ARE FAIR AND PROVIDE A LEVEL PLAYING FIELD FOR ALL, YOU WON’T REACH THE FIRST OR SECOND PAGE IN THE SEARCH ENGINE RESULTS, WHICH ALL COMPANIES WITH ONLINE PRESENCE RELY ON TO OPTIMOZE ONLINE BRAND EQUITY, THEIR WEBSITE AND TO MAKE THEIR BUSINESS AND BLOG PROFITABLE. BELOW ARE RECOMMENDATIONS THAT WILL SUPPORT YOUR RISE TO THE TOP!

Presently, there is a core set of features focusing on aesthetics that most small businesses believe will offer customers and potential users with a high level of website usability. Although aesthetics and functionality are highly important for the user experience, websites need a high search engine ranking to drive traffic to the site. Fundamentally, visitors first must be aware that a site exists before they view and become active on the site. Many web searchers never become fully aware of certain websites existence because they are not visible to search engine spiders, or they do not receive high ranking based on organic ranking algorithms. Each of these important elements of web searching “depend on a number of pre-programmed rules that correspond with the conceptual models of the internet” (Visser & Wideman, 2014, p. 5). To achieve a high ranking, Search Engine Optimization (SEO) is used to optimize a Website so it appears high up in search engine results pages. Unfortunately, most small business owners are completely unaware of SEO. Correspondingly, the esoteric contingent that understands this developing trend in website design have no idea how to effectively integrate the services into their organization 's digital strategy.

The first thing we do is audit your online presence. Our consultants take into account your business model, industry, niche, competitors and your website.

Quality SEO is a crucial investment when it comes to developing successful expansion and growth strategies.

For this to be achieved it is important to maintain the marketing mix, this is:

Search Engine Optimisation (SEO) trends are notoriously tricky to predict. How the technology and methodology of SEO develop over a few short years can greatly influence which websites, services, and people succeed and which fail. However, the best providers always have in-depth knowledge of current and upcoming trends as to how major search providers rank and display certain content. In practice, Google is central to this process as they currently command an estimated 67% market share of all searches performed worldwide.

“Advertising succeeds or fails depending on how well it communicates the desired information and attitudes to the right people at the right time and at the right cost.” (Fill 2002)