The Importance Of Stereotyping In The Mass Media

The media plays a big role in how one gets and stays informed about all the local, national, and international events. Media can be local and national news channels, newspapers, social media sites like Facebook, Instagram, and Twitter. Even though all media reports on the same event that does not mean that all the information is the same, the way it is reported, the same or the way people perceived the information. Most often the way media may report an event affects the way one looks at the event, how one remembers it and the way one creates, and justify any racial bias or stereotypes that one may have. Some prime example of this is the how media portrays Eric Garner, Michael Brown and Trayvon Martin compared to White male shooters.

Your television and computer are controlling every choice you make. Scary thought? Everyday Americans log into their computer or turn on their TV and are fed information from our trusted media. In fact, a Marshall survey states, “By 2015, it is estimated that Americans will consume both traditional and digital media for over 1.7 trillion hours, an average of approximately 5 and a half hours per person per day.” Unknowingly at times, we are allowing our media to shape the choices we make, the ways we see others, and the way we view ourselves. With most of Americans unaware of the media's control on their choices and views, this can be an alarming realization. Media has a major impact on multiple parts of our society.

Popular culture is defined as “a composite of all the values, ideas, symbols, material goods, processes, and understandings that arise from mass media” (Atkins 131). It is well-known to the public and reinforces the way people see they world, including aspects such as race, ethnicity, and gender. According to Omi, popular culture “deals with the symbolic realm of social life, the images which it creates, represents, and disseminates contribute to the overall racial climate” (540). The individuals or groups belong to a specific race can be perceived based on their behavior portrayed by the mass media, instead of being recognized for who they truly are. Such effect created by the popular culture contributes to what is known as “racial stereotype”, which is “beliefs about differences in behavior associated with racial differences” (Jones 982).

Multiple authors such as Noah C. Rothman, James Fallows, and Glenn Greenwald demonstrate that a reoccurring problem in news media coverage is the failure to relay all of the information about an event to audience members who did not witness it themselves. However, The ultimate fighting championship’s (UFC) 193rd event did not seem to face these difficulties. While every aspect of life has its downsides, many major news corporations covering this event presented a very fair story showing both fighter’s sides of the event. Although some might think this fight was a very minuscule event, it was far from this bringing a record breaking night that drew more viewers than any other mixed martial arts fight in history. This iconic event clearly calls

Media stereotypes are when mass media portrays racism, sexism, or prejudice. This can be shown through newspapers, television, music, or movies. These platforms are easily accessible and quickly spread. Negative portrayals of gender, race, and religion breed sexism, racism, and prejudice and should be controlled

| Write a 1,400- to 1,750-word paper that answers the following questions: * In what ways does the media perpetuate stereotyping and prejudice? Provide examples to support your assertion. * In what ways does the media help foster appreciation for diversity? Provide examples to support your assertion. * How might individuals and the United States work together to reduce prejudice and increase appreciation for diversity? * How might you change your own behaviors to be more inclusive and pluralistic?

Harmeen Jones, a former Fox Technician, was fired after filing a complaint to Human Resources of the unfair treatment he was receiving by his colleagues at Fox for being African-American. Jones claims ‘he was subjected to a steady stream of "racist, sexist, and extremely offensive comments,’ against blacks, Muslims, Jews, women and Hispanics” (Shifrel). Unfortunately, not only does the network available to 87 million households make flippant remarks in it’s work environment, but it also promotes racist stereotypes on air. During an episode of The O’Reilly Factor, host Bill O’Reilly made an insulting remark when telling an African-American guest, “Say you 're a cocaine dealer—and you kind of look like one a little bit” (Hall). Stereotyping minority races has existed since the creation of the United States, and continues to be a problem. The privileged social group in society often oppresses minorities, and advertises false statements of the other races. Media, a big contributor to the spread of racial stereotyping that occurs in the United States, often provides viewers with stereotypes that continue to promote racism, and the discouragement of success in a minority group. The media portrays the dominant race in a positive way, while minority groups are depicted in ways that provide people with an invalid reason to feel hatred toward minority groups.

Many individuals use the media as a resource to understand other cultures outside of their own communities as the media plays a central role in communicating what happens around the world. The presence of negative representations of minorities in media is an issue that impacts not only minorities, but also society as a whole. Although a large body of research has illustrated that media commonly portrays racial/ethnic groups from a stereotypical point of view, very few studies have examined the impact of these depictions on viewer's real life racial attitudes. This paper will analyze stereotyping in media and how it contributes to influencing viewer's existing beliefs and schemas about different ethnicities. False Stereotypes and Effects on Community

Turn on CNN or Fox and Bias pounds you over the head. They each have their own talking heads or political correspondents to decry their “ expert opinions”. Since the advent of the 24 hour news cycle back during the Gulf War, when CNN was launched, the”news- junkie “ was born. News became less of a journalistic report of the facts about what was happening in the world and more about infotainment, it became more biased when Fox news came along and all of the other stations. Media has always been slightly biased according to the owner or publisher of the journal or the media source. The target audience of Fox news is a very conservative group, the aim is to entice them to be infuriated by the opinion of the host and guest. Occasionally a bit of truth is broadcast.. The exact same can be said for the audience of Mother Jones, MSNBC, and other forms of media. The headline grabbing story I have chosen is very important as it is a matter of National Security.

With the media having such a large affect on America's perception of people, it is important how people are depicted in news, ads and in the media. Media has a negative portrayal of minority groups and depicts Caucasians in a more positive way than all other races. Minorities are generally misrepresented in the media due to popular stereotypes amongst society. Stereotypes are general misunderstandings of people or ideas held by a large group of people. Media plays a huge role in showing how certain races interact with each other.

The media is a very powerful part of our society today, television and video games can be educational, it can generate colossal profits, but we must be careful of advertising that can target our children. Video games and television can be beneficial if we overlook old stereotypes about it. Furthermore, the media can generate large profits. Finally, we must be careful of proliferating advertising targeting our children. Television and video games aren’t just a waste of time, in fact they can be beneficial to us.

The mass media is a powerful force today in American pop culture. A lot of the images seen on television, magazines, billboards, and on television have lasting impressions. Sometimes these impressions create a negative impact. The media can be very destructive to society. Many different ethnic groups and cultures are negatively affected by the content and images in the media. African Americans seem to be on the very top of that list.

Class in America has been exploited by the media to separate the population. The media has created an us versus them mentality that has become culturally significant as inequality grows. Stereotypes of low social classes are used to demean and suppress the neediest segments of the population. While at the same time convincing the upper class that poor people are lazy and undeserving. Television and movies often depict working class families as inept and unable to obtain the skills needed to aid their upward mobility. Reality television and sitcoms have doubled down on the negative working-class portrayals. This essay explores how the media representation of working class populations affects their position within society. Based on an analysis of academic sources working class families are denied critical life opportunities due to negative stereotypes presented in various forms of media.

Stereotyping has occurred since Amelia Earhart single handedly flew across the Atlantic Ocean in 1928, since Chien-Shiung Wu, the “Queen of Nuclear Research”, contributed heavily to the process of separating uranium metal into isotopes by means of gaseous diffusion, and ever since Marilyn Monroe empowered girls all around by her courage and words of wisdom. These famous women have lived through sexist stereotyping as do women currently. Haley Bryd, a congressional reporter for Independent Journal Review, was ruthlessly kicked out of the Speaker's lobby because she was wearing a sleeveless dress in summer. She was simply crossing the hall. In the American state of North Carolina, a woman cannot withdraw consent and call subsequent actions rape. She is legally allowed to be raped. On a positive note, there are writers such as Kathryn Stockett, author of The Help, and Sandra Cisneros, author of The House on Mango Street, who spread awareness about this degradation. Each wordsmith illustrates that young, middle aged, and elderly women are being oppressed due to female stereotypes. While each of these characters seemingly has very little in common with the other one, both must fight against discrimination in society. The two authors use the struggles of their female characters to administer the cruel inequality of gender stereotypes to society, thus motivating feminist supporters to disrupt the societal expectations set against all women.

In today world, with the rise of the media, some people said media are controlling people’s options, idea and attitude. It can be seen that stereotyping appear in everywhere, it plays a vital role in our social life, it determines the attitude to the idea of the public.