preview

The Importance Of Sustainability And Social Responsibility

Decent Essays

Sustainability can be defined as a long and creative process which creates positive and lasting results. Sustainability is a beneficial progress that consists of meeting people’s needs without conflicting the ability for future generations to meet their own needs. The change in resources will enhance both current and future generations to meet human needs. Sustainability is an important part that is presented in Ford’s overall image. At Ford, sustainability is a business model that involves long term conservation and enhances environmental, social and financial capital (“Sustainability Report”, 2014). There are three main reasons that explain how Ford is improving the importance of sustainability/social responsibility within their company compared to BMW. 2.1 Ford Named The 'Greenest ' Company On The planet Ford has a commitment to creating “green” vehicles that will be beneficial towards the planet in the long run. Ford has incorporated many uses continual activities throughout the company related to mas production, materials, and facilities management. Ford’s strategy will help protect the environment as a whole. Specifically, Ford is trying to improve the fuel economy for their consumers. As a result, CO2 emissions will be reduced significantly, which will improve public health and the quality of air. Other green efforts will help minimize its environmental impact through the conservation of energy and reduce pollution. This is an advantage because the company

Get Access