The Importance Of Traveling

Maintain Qantas frequent flyer as a driver of loyalty across group and as a leading loyalty program.

Customers get one point for every dollar they spend. Once a customer gets 300 points they get $10 off their next purchase.

A considerable measure of travel organizations do give clients a modest airplane terminal exchanges to and from the air terminal that give similarly great support of clients contrasted with other higher-charging air terminal exchanges Gold Coast administrations.

“The Customer Loyalty report clearly shows, membership in Classic Rewards is down nearly 20%” (UOP (A), 2012, p. 3). The same report also reflects members point redemption for flights down 20% from the previous year. Overall membership in the program fell by 10% between 2002 and 2004 with new membership falling nearly 75% in the same period. According to the monthly financials, operating expenses increased significantly from 2003 to 2004 reducing net income from $71 million in 2003 to $10 million in 2004. The review of these reports prompted the Board of Directors to set challenging goals to save the airline.

This will aim to increase loyalty to the airline and membership program that is currently at 4.8 million and offer a direct partnership to more than 1400 BP stations. (Virgin Australia, 2014, Marketing, 2014) Virgin Australia is rated number 4 on the loyalty program just behind one of the major competitors Qantas who continue to maintain their standing at more than 10 million members resulting in both airlines competing for the consumer’s attention. (Hacks, 2013, Warne, 2011)

American Airlines allows us to change the reservation to a later date with a fee of 200.00USD plus any difference in the fare. For cancellation, the ticket is nonrefundable but American Airlines allows you to have the value of the ticket as a credit for future travel valid for same passenger and same airline. You can use and start the new travel up until before July 18th of 2018. Upon using the future travel credit, there'll be a 200.00USD rebooking fee plus any difference in the fare.

Frequent flyer programs' benefit plans are intended for those who travel regularly by the same carrier or group of partner airlines, as a reward for their loyalty as customers. If you are associated with a frequent flyer program you will receive miles with each flight you make. Miles accrued have a value in itself, and will accumulate in your frequent flyer account. Miles can not be transferred from one account to another frequent traveler. Therefore, it is advisable to participate in one frequent flyer program for alliance, so to centralize in one account all miles earned to travel on each airline group and not scatter your miles in different programs.

There are several different rewards programs companies can use and there are pros and cons to all. A company has to know their target customer and has to initiate a way in which to learn about the customer through data collection. Many companies have tried rebate and cash back programs which are relatively simple and avoids the “discount on every purchase mentality” and also doesn’t require much administration to accomplish, but it also does not provide instant gratification and can alienate infrequent shoppers. Discount rewards programs offer simplicity to consumers along with instant gratification, but discounts can imply prices are too high to begin with and can easily be duplicated in the marketplace. The points program is the one which

All three airlines share categorical points of parity associated with luxury airlines, which includes points such as safety, punctuality, loyalty programmes, meal choices and availability of seat classes. These are points that all three airlines possess but deem insufficiently important to consumers to establish a point of difference. However, they are necessary conditions for high-end airlines.

Blue Cash Preferred Cards from American Express: If you want hassle-free rewards, then this card from the famous American Express is worthy for you. Just take a look at the offers on the card:

Five years ago I stayed in a Hilton Hotel at a work conference. When I checked in I noticed two flyers on the front desk that really have made me able to live in a higher lifestyle than I could afford on my salary alone. The first was a Hilton Honors Card, which is a club you can join for free and which you can accrue points, which you can use for free Hilton family of hotels stays, free gambling money in Las Vegas, free airline flights, free cruises, free merchandise from Bloomingdales, The Sharper Image, and other major retail chains. If you joined they would give you 10,000 points to start with plus all the points for your current stay and anything charged to your room. The second flyer was to get a fee free Hilton American Express

Once the customer reaches 30.000, points through purchases each year, customers will be automatically upgraded to Starwood gold preferred membership of the year.

The potential for growth is abundant, but Starwood has some weaknesses that need better management. Compared to their competition, Starwood has a high debt burden (SWOT Analysis, 2016). Unlike their competition, they still rely heavily on a 3rd party reservations from the internet company (SWOT Analysis, 2016).

* Membership of any airline alliance will help to increase reach via code share agreements

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