The Influence Of The Media On Media And Media

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1. Why is it so difficult to define the state of childhood? (w.180)
The state of childhood is difficult to define due to the conflicting views that are held within society. As outlined in Creativity, Culture and Commerce (2015) children are considered a special audience in relation to television and media consumption. This categorisation of this audience allows childhood to be defined as a developmental stage in which youthful participants are considered both ‘vulnerable’ and ‘corruptible’. These distinctive underlying connotations lead to an assumption that children “must be protected,” within media exposure and content (Potter, 2015: 3). In relation to these media definitions society reflects these culturally and socially by linking the well-being of the children with protection. As stated by the Australian Communications and Media Authority the age bracket of a child is any individual “being aged under 14 years,” (Potter, 2015: 7). This definition provides insight into the factors such as the schooling age that govern programming within Australia’s media industry. Due to these diverse definitions childhood is a complex term that reflects aspects of society through media and television consumption in which children are protected from different forms of content.
2. What kind of role does the media play in children’s lives? (w.191)
As children are considered ‘dependent’ and ‘vulnerable’ within society the media is responsible for the nature of content to which the child

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