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Internal And External Factors Essay

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The research and understanding of the key internal and external factors that are affecting the performance of a company towards innovation are essential to identify the weaknesses or algid points that the organisation must consider and potentiate to be more competitive and innovative. The current report aims to propose a plan to support entrepreneurship in the organisation considering the management, operations, and marketing areas.
The current study presents an approach to the external forces that are affecting the organisation, highlighting the impact of economic factors and scarcity of resources, such as water that challenge the company to become more competitive. Also, the analysis considers the market factor regarding changes in …show more content…

Established in 1930, Parmalat is a multinational corporation that provides dairy and food products and has its operations in 18 countries across the globe. Their products include a varied range of flavoured or fresh milk, iced coffee, yogurt, and fruit juices. With presence in 24 countries around the world, it is a leading company in the Milk and Cream Processing Industry, being one of its major actors. (IBIS Report, 2016).
The fast-changing environment oblige many dairy companies, including Parmalat to become more innovative to maintain the leadership on the market finding a competitive advantage which has motivated the need of structuring a Corporate Venture Plan which allow the company to assess the internal and external factors of the firm to get a clear idea of where it stands and in what areas it needs improvement.
The purpose of this report is to propose an organised and strong corporate venture plan that consider the analysis of external and internal factors that affect the company to present strong strategies for management, marketing and operations areas that help the company to support corporate entrepreneurship within the company.

In today’s business world, organisations consider the generation and development of new ideas that potentiate entrepreneurship inside the company to gain higher efficiency and progress in the growth of its industry. Morris (2012) suggests

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