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The Entrepreneurial Perception Of Strategy Makers Essay

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INTRODUCTION In today’s economically turbulent times, every company is trying to be better than its rivals. Every other firm is trying to gain a strategic position in the marketplace which would give them a sustainable competitive advantage, nevertheless temporary competitive advantage over its rivals. With immense competition between the firms who are trying to outperform one another, managers are always under a scanner as it is they who have to come up with a strategic or innovative thinking which will allow the firm to be ahead of competitors in the marketplace. The entrepreneurial perception of strategy makers has a direct influence on corporate entrepreneurial (CE) strategy, which is the strategy that supports new business development and renewal (Startegypaper8). The writers concluded in the paper by saying that since perceptions of managers have a direct influence on the type of strategy, i.e. explorative or exploitative they take, managers are biased towards following one of the paths more often than another in situations or environments that seems familiar, munificent, controllable, uncertain, turbulent or complex to the managers. The traditional ways of enhancing business decisions for marketing, advertising, launching new ventures or products are long gone which included important decisions being taken by top-level managers based on their intuition and instincts. Present times need a drift from those traditional wsays and this is where Business Analytics comes

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