Due to the lack of promotion to college students (especially international students), Athens Farmers Market (AFM) seems to ignore a large potential market of students. This problem not only indicates a potential market that AFM missed and ignored, it also brings other possible consequences if AFM keeps doing so. For example, in most cases, consumers tend to purchase at the same grocery store, which can be categorized as brand loyalty. However, college students in Athens are more likely to purchase at AFM’s competitors (Walmart, Kroger) due to AFM’s fewer opening hours and distance. But Deighton et al. (1994) indicates that advertising can have effective influences on brand switching, which would apply to AFM as students start to purchase products at AFM instead of Walmart repeatedly. Further, Walmart (or Kroger) as one of the largest supermarkets in the retail industry can compete and restrict the customer base of AFM. Thus, advertising to students, a major group of potential consumers in Athens, would help AFM’s development in several aspects including customer base, reputation, and profitability.
Third Criteria: Advertising Effectiveness
Cost and convenience are indeed important to comparison and evaluation different methods used for AFM’s advertisements to student. But effectiveness (the effect measured or expected from different advertising methods used) can also be crucial to decision making on advertising strategies of AFM. Based on the potential
“You don’t have to be a genius or a visionary or even a college graduate to be successful. You just need a framework and a dream” (Michael Dell).College education prices are not worth it. College does not land you a good paying job, you end up in deep debt, and it is not worth it for low-income families. College prices are not worth it. Why, because of the rises cost of tuition and the lack of public school preparation.
Trader Joe’s is an organic grocery food store that is one of the best known organic food chains. By listening to the consumer and adjusting to the changing consumer market, Trader Joe’s had built a brand equity that is continuously growing. Trader Joe’s faces stiff competition from other large organic food chains therefore must stand out and adapt to the consumers’ needs. Marketing strategies are important to communicate to the consumer more effectively and help target the consumer to their product. Trader Joe’s segments its products by psychographic, behavioral and demographic characteristics
One question that comes to mind when graduating high school is, “should I attend college?” For many graduates this question have a very obvious answer. A high school graduate may state that, “college is the best option if one is trying to get a higher level of education, and will help one compete for a higher paying job.” However, in my opinion most graduates do not consider the fact that going to college is a very big decision to make and that the schoolwork will not be easy. Going to college is not the best choice for every high school graduate because many students cannot handle college, colleges’ lower standards, and not all jobs require a college degree.
Supermarkets are one of the many components that contribute to the expansion of the U.S. economy. There are several chains of supermarkets in almost every state, but they cannot be all considered the same. For instance, Publix, Aldi, and Walmart are three of the most popular supermarkets in the U.S., and each one of them has something that its respective consumers value the most, which makes it unique and favorable for the competitors. Therefore, choosing value propositions that will differentiate them from the competitors are a major factor to consider in marketing. This is crucial for the growth of any business because the development of all enterprises lies solely on the effectiveness of its
I am writing to you in regards to the blog you posted “The Case Against College Education.” You mentioned, “It is absurd that people have to get college degrees to be considered for good jobs in hotel management or accounting…” It is crucial for an individual to acquire a college degree, however, the American education system is unfair. By attending a college, students have a higher chance of economic success in the future and undergo opportunities to explore a wide variety of possible paths. There are various ways to get a college degree but in the end, there needs to be a lot of reform around education. The question remains, should we help more kids go to college or make it easier for people who did not attend college.
As a high school senior, post high school options are far and few, but the one that shines above the others is the option of attending college. Instead of going straight into the workforce in order to establish some sort of independence, college provides the opportunity to build upon academic skills, gain a step up in terms of work experience, and become more acquainted with the world and adult life without a watchful parent. It is a very impactful experience that can alter the path taken in life but it comes with a very high price, one that many aren’t able to pay and in turn are forced into tens of thousands of dollars in debt. However, the individuals in debt that did graduate have received something that to most of them was all worth it, a degree. With this, they have opened up more paths in life and immediately are more welcomed in the workforce.
The words “You can’t”, have been apart of my mind set since day one. I was always told that it isn’t possible for me to be as smart as my sister, or on the same level of my brother who is special needs. I was always in the in between, but the main reason I am striving for success is because I know I can and even though at times I don’t think college is for me, I know I can achieve anything I set my mind to. In less than three years I will have a whole new life started for myself, all because I made it possible for myself to receive a college degree and start the perfect life full of success, money and happiness.
A respectable college education gives people the advantage to lead themselves in any direction they want to proceed in life. College is a time that students can truly become individuals. They have the opportunity to become more independent and to take on new responsibilities. The bonuses of a college education include more self-confidence, greater economic stability and security, and it makes you a major contributor to the greatest nation on earth.
After graduating high school, no one prepares you for college. Most kids when they are finished with high school don’t even fantasize about going back to school. I have always wanted to go to college ever since I was a young kid. I also had dreams of myself going to college, but in my dreams, everything was picture perfect. In reality, college has been very challenging for me. No one tells you about the adjustments and complications that you would have to face to become a successful college student.
It seems in the society we live in today, having a college degree is a necessity. Years ago it was the norm for people to just go right into a full time job after high school, if they even finished high school; they did this to support their families. In today’s society a person has a difficult time getting a decent job without a college degree. During an adults working life, bachelor degree graduates will earn about $2.1 million and a high school graduate can expect to earn an average of $1.2 million (Day and Newburger, 2002). This is quite a difference and it puts a college education in
This case involves a mid-sized, regional grocery store chain called Reed Supermarkets. Reed has 192 retail stores, two regional distribution centers and 21,000 employees in five states in the Midwest of the United States. This case discusses Reed’s market strategy for the Columbus, Ohio, market in particular, which is one of Reed’s largest markets. The Columbus market has grown slightly over the past five years, while Reed’s market share has dwindled slightly in the market. Reed has watched their market share stagnate with the entrance of new competitors (10% growth in stores) and a dramatic shift in customer preferences to value or
"The more we know the world around us, the more successful we will be." This quote, from the introduction of my high school chemistry book, was my driving force as a teenager to attend college. My expectations of college were to gain insight into a world that I had not yet discovered. I had high aspirations of receiving a good education and obtaining a good job when I graduated. But four years later when graduation day arrived, I felt unfulfilled. In evaluating my education, I realized that I learned how to get good, but not great grades. I learned how to study to make the most of my time. The focus I shared with many of my peers was not always to appreciate the information received, but rather,
Let me ask you a question. Have you ever been questioned about your dream career, or what you want to achieve as an adult, or even now. Chances are you have, but, did you ever take the time to really think about that question and finally distinguish that you want to be an Astronaut or a Surgeon or maybe even a Scientist? Well, if you did then there’s almost no doubt that you’ll need to attend college to acquire the certain level of skills you need to become that person that you dream to be. Obtaining a college degree will almost guarantee that more and more opportunities will come knocking on your door because a college degree is a stepping stone to success and companies and businesses are very much aware of that. Success is what people are looking for and a degree verifies that you qualify to achieve great things. Oh, and did I forget to mention that that vast majority of people with a college degree make a lot more money than people with just a High School diploma or being a High School drop out for that matter. However, aside from qualifying for an immeasurable amount of career options, a College education has shown to help with communicating with others, which might not just help with job benefits, but also with relationships on another level.