The Marketing Environment: Wal-Mart Corporation

1658 WordsFeb 23, 20077 Pages
The Marketing Environment: Wal-Mart Corporation The Marketing Environment: Wal-Mart Corporation Wal-Mart is one of the world's greatest assets to most people. It provides consumer's a place they can go to virtually get anything they need from, car repairs, to groceries, prescription's, even the latest toys and electronics. With all that said, this paper relates to the different forces in business that affects business: competitive, economic, political + legal + regulatory, technological, cultural + social, demographic, and natural forces. Although there are technically seven we are going to focus on competitive, political, technological, and natural forces. Competitive Force Wal-Mart is the world's largest retailer and second…show more content…
Wal-Mart will continue to find and edge, but not only to better it business through technology, but also to better itself to make more profits from consumers through technology. Wal-Mart has entered into a partnership with six major Hollywood studios to sell digital movies and television shows on its web site, www.walmart.com/videodownloads. The retail chain will partner up with some of the biggest studios including: Walt Disney, Warner Brothers, Paramount, Sony, 20th Century Fox, and Universal to become the first traditional retailer to sell movies and television downloads.4 This will assist Wal-Mart in continuing to stake claim into different consumers' wants and needs. Wal-Mart continues to try and be the one stop destination for everything one might need. If you can sale it anywhere where else, just buy it at Wal-Mart. Demographic Forces Wal-Mart is obviously appealing to most, however numbers state that 80% of US residents shop at Wal-Mart at least once a year. Each week, 100 million consumers visit Wal-Mart's US stores-"more than one-third of the US population." Do to frequent Wal-Mart customers shopping studies show a strange demographic trend. Most Wal-Mart customer's average incomes are below the national average. Analysts have estimated that more than one-fifth of Wal-Mart's US customers have no bank accounts, twice the national rate. Wal-Mart

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