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The Marketing Strategy Of Countdown Essay

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Countdown is one of the market leaders in the FMCG industry in New Zealand where the customers are changing rapidly. The author has chosen Countdown for the study as it has a well-known history of success in satisfying multicultural customers in New Zealand and also it is on a continuous look out for the possibilities in growth.
The author has selected two models which are Porters Five Force and Value Chain and has applied these models on Countdown. Woolworths, Progress Enterprises and Countdown supermarket’s web sites are the key resources for this report.
A thorough study of the IT systems in Countdown supermarket has been made by various methods such as personal visits to the branches, oral interviews with Countdown staff and also by studying the resources available on the websites. The assumption that has been made after reviewing all the available resources is that the Countdown is still using a legacy mainframe system for their Payroll management system.
The Author has analysed the company based on the information that has been gathered and aims to make an IT plan. This IT plan would include current and proposed IT systems and its processes. The new IT systems may include CRM, CPFR and web based approach for payroll management.
To enable successful execution of the new IT plans the author plans to move ahead with the planning on SLA (Service Level Agreement) with third party IT vendors, IT Security and plan to mitigate risks. The author has prioritized the proposed

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