The Mcdonald 's Business Structure

3657 Words Mar 17th, 2015 15 Pages
McDonald 's, originated in California, USA, 1954, operates fast food restaurants all

over the world has become one of the most recognized and respected brands in the

world. All McDonald 's restaurants offer a standard menu, including such as

hamburgers, cheeseburgers, chicken sandwiches, French fries, desserts and ice

cream sundaes. ( The McDonald 's business structure is based

upon a geographic structure. The company 's business is divided into four geographic

sections: Europe, the United States, Pan-Asian non- (Asia, Pacific, Middle East and

Africa), as well as other countries and companies, which are including Canada and

Latin America.

McDonald 's opened its first restaurant in China in 1990 in Shenzhen. Its first

restaurant in Beijing was opened two years later. As of 2013, McDonald 's has

established a network of over 1,900 fast-food restaurants in China. The company had

600 restaurants in 2004, and has developed rapidly in the past few years.

McDonald 's operates its China business at the provincial level and has set up over 30

subsidiaries throughout the country. There is no official data of the company 's

consolidated revenue in China. According to IBIS World report (2014), estimation

that the company 's total revenue from operations in China has increased from

$180.0 million in 2004 to about $400.0 million in 2008, growing at an average rate of

about 5% higher than the industry average in recent years. McDonald…
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