The Mcdonald 's Business Structure

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McDonald 's, originated in California, USA, 1954, operates fast food restaurants all over the world has become one of the most recognized and respected brands in the world. All McDonald 's restaurants offer a standard menu, including such as hamburgers, cheeseburgers, chicken sandwiches, French fries, desserts and ice cream sundaes. (www.McDonalds.com). The McDonald 's business structure is based upon a geographic structure. The company 's business is divided into four geographic sections: Europe, the United States, Pan-Asian non- (Asia, Pacific, Middle East and Africa), as well as other countries and companies, which are including Canada and Latin America. McDonald 's opened its first restaurant in China in 1990 in Shenzhen. Its first restaurant in Beijing was opened two years later. As of 2013, McDonald 's has established a network of over 1,900 fast-food restaurants in China. The company had 600 restaurants in 2004, and has developed rapidly in the past few years. McDonald 's operates its China business at the provincial level and has set up over 30 subsidiaries throughout the country. There is no official data of the company 's consolidated revenue in China. According to IBIS World report (2014), estimation that the company 's total revenue from operations in China has increased from $180.0 million in 2004 to about $400.0 million in 2008, growing at an average rate of about 5% higher than the industry average in recent years. McDonald
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