The Media Mix

Each advertisement has to reach the maximum number of prospects per advertising peso. In the procedure of media selection, the researcher defines the market to be reached by studying the results of consumer surveys and market analysis. After doing so, can the advertiser decide which medium or medias to select wherein they can exhibit their advertisement. There is an overabundance of media for advertisers (Miranda 157). For this study, I will concentrate on the television medium. Although the costs of advertising on TV are quite expensive, television can sell by appealing to two senses - sight and sound - rather that to only one as most media do. Demonstration of product performance and exhibition of styles, color, designs, and other product features can be achieved. The sponsor also enjoys great flexibility in the presentation of this commercial (Miranda 197).

The marketing mix is the general phrase used to describe the different kinds of choices organisations have to make in the whole process of bringing a product or service to the market...

The competitive nature of business resulted in the imaginative use of advertisements. They could incorporate items, events and people that resonated well with their target market to boost sales. This led to the rethink and expansion of the advertising industry. It now consists of the businesses that need to advertise, agencies that create them; involving visualizes, designers, production managers, researchers and actors, and the media that transmits the adverts. A sizeable portion of many businesses’ funds is

In the present, the majority of companies are aware that they can’t serve optimally to all potential customers that exist in a given market. This situation is mainly due to the variety of preferences people and organizations have. However; advertisers

As societies advance deeper into technology, so do the corporation and businesses that we as consumers support. The means of advertisement has changed significantly over the decades. For example before the television sets or radios were invented, general advertisement was commuted by word of mouth from shopkeepers, and posters, to the general populous. After the radio was invented, businesses could pay a fee to be promoted by local broadcasters over a larger radius than, word to mouth advertising would. Through the centuries many methods of advertising have spawned, however the most effective form of advertisement are televised commercials. Thanks to the use of television, companies and businesses have the ability to create intrapersonal commercials

Advertisement Rhetorical Analysis Evan Williams Kentucky Straight Bourbon Whiskey Ad With the advent of the digital platform age, advertisements never cease to be made and placed all over. They pop in the screens we daily watch, siren in the radios we listen to and elegantly persist in print media as they do in magazines. They flood all programs and there is no point one will say they will escape them (Labrador, pg.43). Advertisements or ads have tied target audiences to whom the ad designers are meant to reach out consequently making sales. The advertisers in this multibillion dollar industry study the possible ways in which they will lure or attract the intended or targeted persons to purchase the advertised commodities (Labrador, pg.46-47).

Every day we all pass hundreds of different advertisements. Advertisements are viewed in magazines, on the internet, on billboards, on display in stores, and even on the TV. These ads are used to gain attention and business to the company’s products. Businesses try to produce the most vibrant, eye catching, and even the most member able advertisements. Unconsciously we are lured to these ads and wanting the product. But what ad do most consumers lean towards? Ads can have a variety of techniques to sell similar products, like bright colors, excitement, serious topics, and empowerment.

The United States of America is one of the most diverse countries, and the most media obsessed yet we still lack a vast amount of diversity in that media. Our media delivers a lot of the same narratives and perspectives and although we have in recent times seen progress in the medias display of diversity we are still being presented with a disproportionate amount of the same points of view. There is no aspect in our media currently that proficiently displays diversity. Diversity becomes especially important when representing women. Though we as a culture have made great strides in gender equality women but especially women of color are an oppressed and underrepresented group. What representation of women of color there has been in our media is often subject to stereotyping and

Media Strategy: For our advertising mediums we chose to use a magazine, a radio spot, a commercial spot and passing out flyers. By choosing a magazine as one of our advertising mediums our company is aiming to achieve image advertising. The target market for the magazine we chose to use, Seventeen, is young girls between the ages of 16-21. Targeting this demographic age group through this magazine is beneficial to our products and service, because we are trying to grasp the attention of young girls getting ready to enter college as well as those already in college.

There are five media advertisings, includes print, radio, television station, digital, outdoor signage in my project. I think the media advertising maintains an arts organization’s old customers; however, it also may create new customers in the meantime. Furthermore, in order to full fill mission of the Yale Repertory Theatre (Yale Rep). Therefore, my project of the media advertising wants to reach the customers based on the venues and my show.

In most advertisements, there are five key components that are addressed. They are: form, purpose, audience, language and context. The relationship between the audience and the advertisement is important because time is limited to capture the attention of the potential buyer and display the product that is being advertised. Repetition, association with celebrities and promotions are all techniques that are used to capture an audience.

Marketing mix is the set of controllable tactical marketing tools which that the firm blends to produce the response it wants in the target market.

This integration of marketing tools in association with the organisation’s strategic objective transmitted through a carefully chosen media, results in an effective integrated marketing communication strategy. This amalgamation of strategy, tool, message and media is called the marketing communication mix.

Members of the public from a company’s target group or audience are chosen to express their views about the advertisment before it is published or aired. Media can include television, cinema and radio. This is the communications aspect of

Acceleration Media CEO Tony Sousa claims the world of media is changing at an unprecedented rate as technology disrupts the established business models for publishing and advertising, as consumers change the way in which they consume information, services and entertainment (Sousa, 2013). Mass media advertising as we know it today is perishing. Advertising agencies have had to restructure their advertising models to accommodate a harsher advertising climate. This forces brands to formulate effective ways to reach their customers. The main factor contributing to traditional advertisings’ impending demise is the invention of new forms of technology, namely the internet. The creation of the internet has resulted in the fragmentation of media and markets. Media fragmentation is the breaking up of large audiences into smaller audience fragments due to the increase of media choices available (Tuten, 2008). Advertising has to spread further, covering a multitude of channels to gain the same exposure (Rust & Oliver, 1994). Media platforms provide endless benefits,