The Metaphor Of Organizations As Culture, Ideology, And Ethos Of The American Commercial Markets

The term "culture" has been used more and more recently but what exactly does it mean? Some have even regarded culture as "the most central problem of all social science" (Malinowski, 1939). According to Merriam Webster (2016), culture is defined as the arts and other manifestations of human achievements. If culture was as simple as Merriam-Webster defines it then the lives of anthropologists, sociologists, and psychologists would be much easier. As we know, culture varies greatly across religion, countries, and some cases in just states; the difference between the north and the south. We can conclude that culture is a set of shared thoughts, values, and cognitions (Geertz, 1973). With culture in itself varying tremendously based on values and location, then surely organizational culture is no simple concept either. The term "organizational culture" has just recently become to be used more (Barley, 1988). Though there may be disagreements on defining culture universally, researchers tend to agree that culture is of vital importance in an organizational context, whether that organization is a company or a government (Kilmann, Saxton, & Serpa, 1986).

Culture is an observable, powerful force in any organization. “Made up of its members’ shared values, beliefs, symbols, and behaviors, culture guides individual decisions and actions at the unconscious level. As a result, it can have a potent effect on a company’s well-being and success” (One Page, n.d.).

“Culture consists of the symbols, rituals, language, and social dramas that highlight organizational life, including myths, stories, and jargon. It includes the shared meanings associated with the symbols, rituals, and language. Culture combines the philosophy of the firm with beliefs, expectations, and values shared by members. It contains the stories and myths about the company's founder and its current leading figures. Organizational culture consists of a set of shared meanings and values held by a set of members in an organization that distinguish the organization from other organizations. An organization's culture determines how it perceives and reacts to the larger environment (Becker, 1982; Schein, 1996). Culture determines the nature

“Culture is made up of the values, beliefs, underlying assumptions, attitudes, and behaviors shared by a group of people. Culture is the behavior

Every organization has values and beliefs that define what they do and how they do things in the organization. These values have significant influence on how the employees behaves and the general performance of the organization – it is these set of values and beliefs, rooted deep in the company’s organizational structure that depict the “dos”, “don’t” and the “hows”, of the organization and these unequivocally represents the culture of the organization. This concept became popular in the 1980s when Peters and Waterman in their book: “In search of Excellence” presented the profound argument that, the success of any organization is inextricable linked to the quality of its culture. (Carpenter, M., Taylor, B., Erdogan, B. 2009 p183). The purpose of this paper is an attempt to analyse the impact diverse cultures played in the success of the Lincoln Electric Company.

Culture can be defined as a set of shared values, shared beliefs and customary ways of thinking doing things, which shape and guides the ways of organisational members. Culture is therefore very crucial as it has the ability to influence the processes or the activities of employees and the functioning of the organisation without necessarily imposing measures and control.

Culture consists of unique patterns of behaviors and beliefs that each society has. Its language, symbols, values and beliefs, norms, and material artifacts are all elements that make up a culture. Language is a system of symbols that allow people to communicate. Symbols could be anything that carry a meaning recognized by people who share the same culture. Values and beliefs serve as guidelines for living and statements people within the culture hold to be true.

The organization culture as a leadership concept has been identified as one of the many components that leaders can use to grow a dynamic organization. Leadership in organizations starts the culture formation process by imposing their assumptions and expectations on their followers. Once culture is established and accepted, they become a strong leadership tool to communicate the leader 's beliefs and values to organizational members, and especially new comers. When leaders promote ethical culture, they become successful in maintaining organizational growth, the good services demanded by the society, the ability to address problems before they become disasters and consequently are competitive against rivals. The leader 's success will depend to a large extent, on his knowledge and understanding of the organizational culture. The leader who understands his organizational culture and takes it seriously is capable of predicting the outcome of his decisions in preventing any anticipated consequences. What then is organizational culture? The concept of organizational culture has been defined from many perspectives in the literature. There is no one single definition for organizational culture. The topic of organizational culture has been studied from many perspectives and disciplines, such as anthropology, sociology, organizational behavior, and organizational leadership to name a few. Deal defines organizational culture as values,

This lens looks at an organization as a culture or tribe where there is an emphasis on the culture, symbols, and spirit within the company. If these three components are met, then the company will be successful. In this lens, people use symbols, meanings, and faith as ways in which people can make sense of the culture they live in or their place of work. Symbols are the basic materials, of the meaning systems or cultures, we inhabit (Bolman & Deal, 2013, p. 244). Throughout the Cultural Lens, five different beliefs or ideas can be seen from this frame. The first is the meaning of something that has happened, not that the event happened. Secondly, there are different interpretations of people’s experiences, where activity and meaning are not tightly fixed. Third, symbols are created to help people resolve confusion or find direction. The fourth belief is that events are usually more important for what they show than what the event produced. For the last belief, culture forms the ties that binds together an organization to unite people and to help an organization to meet its goals (Bolman & Deal, 2013, p.

Culture has 5 major characteristics that define, or make-up, the meaning of the word. The five

Culture: Culture refers to values, languages, symbols, norms, beliefs, expectations that members of a group possess and the good things they produce and use in their life. Culture is the thing that all the members of a group or society follow.

The Hofstede Centre (n.d.) defines culture as the “collective mental programming of the human mind which distinguishes one group of people from another.” Chipulu, Ojiako, Gardiner, Williams, Mota, Maguire, Shou, Stamai, and Marshall (2014), note that “culture can be at once tangible and observable; latent and unobservable; or even an abstraction altogether” (p. 367). Culture therefore has many dimensions. Some aspects of culture can be observed by analyzing symbols, ceremonies, dress, and other aspects. On the other hand, some aspects are not observable from the outside, but have to be experienced. Looking only from the outside gives us only a glimpse into the culture values. A large part of culture is the unwritten rules of how things are done. This part of culture is not necessarily observable to an outsider. To fully understand the cultural values of an organization, you need to be inside the organization with access to those with years of work experiences.

Then, what are some aspects of culture? The foremost and the most distinctive part is language. Cultures that share same language have higher percentage of sharing other aspects of cultures, such as food and customs, because it is more possible for them to interact with one another. Other than language,

There is a strong consensus, however, that key elements of culture include language, religion, values, attitudes, customs and norms of a group or society.

For starters, it should be known that culture is essentially made up of learned or passed down values, beliefs, standards, religions, rituals, ethics,