The Modern Urban Culture Consumption Of Soft Drinks

Fast changes in environmental market place such as social development (globalization and development of social networks), economic unsteadiness (crises), technological progress, fast growing competitive world and strict marketing regulatory directly affect work of most of marketing companies or marketing and brand image divisions of the companies. I order to implement a successful campaign or increase sale and consumer awareness companies have to stay in pace with recent marketing environment and take into consideration every possible detail that might help or ruin image of a company or product.

Nowadays, with the influence of free economy system, large numbers of competition are bring out because of huge numbers of companies, such as Pepsi cooperation and The Coca-Cola Company. Two product of these two companies, pepsi cola and coca-cola always have competitions in the market place for its very same types of products. This report will describe the background of PepsiCo and its competitor The Coca-Cola Company, besides, the Strengths, Weaknesses, Opportunities, Threats will be identify, SWOT analysis will also be discuss and explain in this report.

The New York City mayor is arguing for a healthier lifestyle by banning sugary sodas including sweet tea. Restaurants and beverage companies are fighting to keep these beverages.

Today’s global soft drink industry that is worth approximately 511.6 billion dollars can trace its history back to the days when the first mineral water was found in natural springs (Reuters, 2014). According to Bellis (2014) people who started bathing in natural springs instantly realised that it is a healthy thing to do and due to that it was said that mineral water has healing powers. The carbon dioxide or in other words the magic that was behind the bubbles in natural spring water was soon discovered by the first scientists (Bellis, 2014). Later this wonder was the basis of invention of carbonated soft drinks, like coke. The first soft drink which was simple lemonade made out of mineral water, lemon juice and honey was

Consumers buying decision making play an important role for the success of every company or organisation. Without the investigation into consumers and their buying behaviour companies and organisation and marketer cannot achieved their aims and objective of their goals in the sale of their product. The purpose of this investigation is to explore the relationship between the consumers buying decision making process and the beverage brand products. (Coca Cola and Pepsi Cola) The data for the research has been collected from the UK one of the biggest town in England know as Huddersfield. The result from the research has determining that in the UK, majority of the consumers prefer Coca cola beverage brand than Pepsi and the research result has indicated that consumers buying decision can significant influence the beverage brand product in the UK market the research continue to say that if coca cola has put more focus on consumers buying decision in the UK know what they expected from them and producer according to their customers demand and try to satisfy their need and wants this can lead coca cola toward the success and increase their profit in the UK market

Also the company should Sponsor numerous sports and youth events at local , regional and national,because by sponsoring that kind of events the company will communicate with a people , this method of advertisement is very efficient to keep a good brand loyalty and good brand image we can give the example of Red Bul who has a very good communication strategy by sponsoring the sport event the reason why the brand is very well known this is why Heineken can follow the same strategy it can be very useful . Furthermore the company can Collaborate with consumers for advertisement that mean’s the company advertise the Heineken as drink for family gathering for special occasions , friendship so I propose why not turn the advertisement with those people share the moment happiness with them it will be like TV reality it will be good and very interesting . Moreover launching a beer with different flavors it can very interesting and low alcohol beer for people who do not drink a lot it will be like a new target for the company . finally the company should focus on the emergent market like Africa and Eastern Europe , also countries who have warm weather because the beer its considered as refreshing beer not like the wine .

Over the years Kool-Aid has been adopting a new image and creating new flavors to attract the youngest and to be able to sell their product better than its competitors. The research mainly wants to know whether our hypothesis is true or false. First, we looked for the different sections related to the marketing of this company, since the purpose is to sell the product. The sections represented are: competition, product image, consumer, price and promotion. After being informed about the product, we did an online survey to find out the data we had found

In this rhetorical analysis, the value of uniqueness and the use of flavors are expressed in an ad by Dr. Pepper, a well-known and popular company. These values are found within the appeals of logos, pathos, and ethos.It also states the history of how this soft drink was created, the creator, and the year it was created. Logos is expressed when the brand states that it contains 23 flavors and also includes an image of a bottle with the number 23 as well with other phrases. Pathos is used in the ad when the company states that no other drink has these flavors, which

A case study was conducted by a market research company to find out the preferences and the amount of consumption of carbonated soft drinks in Center City, USA. The research firm selected a random sample of 80 residents, who are 16 years of age or older. The company then collected a data for each resident, including age, estimated amount of soft drink consumption per week and the preferences among four categories of soft drinks; Coca Cola, Pepsi, Dr. Pepper or Other. The responses of the survey were recorded using code numbers 1, 2, 3 and 4 for Coke, Pepsi, Dr. Pepper and Other, respectively. In order to compare consumption preferences with other similar cities, the same sample data for 80 persons were taken from a second city, Small Town.

This research will discuss the issue of drinking soda regularly especially among younger adults between 18 to 35 years. The research will provide comparison between the athletes and non-athletes consumers of soda to project the risk of getting overweight. The research objective is to encourage young adults to stop or reduce drinking soda in order to control their weight. The research design for this study is cross-sectional study; the data are collected on the whole study population at a single point in time to examine the relationship between consumption soda and gaining weight

Consequently, Carbonated drinks have viewed negatively by politicians, media, and legal agencies in the world. This drink causes negative affects to human such as obesity, diabetes, heart problems, and other negative affects to human critically. In order to generate its sales, Pepsi utilizes different sources to distribute its product. Restaurant’s chain, supply chains, and vending partners are the three essential components to support Pepsi business operations and distribution effectively. Media, TV, and radio ads are the great source to let consumers know about its products as well. Major sports tournament such as Supper bowl competitions, World Cup tournament, and Olympics allow Pepsi to introduce its products to sport fans and viewers effectively.

Presently, at present as there are three noteworthy players Coke, Pepsi and Cadbury and there is hardened rivalry between initial two, both Pepsi and Coke have begun, supporting nearby occasions and organizing continuous buyer advancement crusades. As the super occasion of this century has begun, and the advertisers are utilizing this occasion – world glass football, cricket occasions and numerous more different occasions.

Porter 's Five Forces model (PFF) is a powerful instrument that can be utilized by companies to investigate its situation and identify its industry 's competitors. Analyzing industry will help any business in determining the competitive strength and weaknesses. By using PFF model, investors can gain valuable information regarding what the actual factors that affect the organization 's profitability (Evans & Neu 2008). This paper will analyze the Cola Wars case study based on the PFF model, and the primary components of soft drink industry. At the end of this paper, some recommendations will be given to Coca-Cola company to enhance its position in the market.

The market analysis of cola war is a mix of strategies of 4P’s: Product, Price, Place, and Promotion. Image result for 4ps of marketing cola wars

Considering that soft drinks are one of the most popular drinks to a lot of people all around the world, unfortunately, a lot of them love to drink it almost every day and may not live without it. Soda becomes addictive, preventing one from drinking what the body needs the most which is water. In the market, there is a infinite amount of choices with multiple varieties of flavors, different tastes, ranges from classic soda to diet soda. However, consumers do not recognize clearly the negative effect of soft drinks that have a high chance of eroding their health away. Some of these examples include dental erosion, energy intake, obesity and other health issues. Nowadays, people live a healthy life to avoid health problems, so taxes on soft