The Myths of Cultural Globalization Essay

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"Globalization, both as an ideology and process, has become the dominant political, economical and cultural force in the 21st century." Quote from "Globalism: The New Market Ideology" by Manfred D.Steger Two powerful scenarios dominate the public discourse about the cultural consequences of globalization. The one very common scenario represents globalization as cultural…show more content…
What we need instead are decentralized perspectives, ethnographic "deep descriptions" (Geertz) from local communities all over the world and combine them with the predominantly quantitative data obtained through the perspectives of economists, political scientists and others. What people say and what they actually do or mean is often a very different matter. Good ethnography combines detailed empirical research with larger political and philosophical questions. The anthropologist, who goes into the field for an extended period of time (on average 12-18 months), attempts to take the perspective of the people he/she studies and represent his/her findings to a wider audience. The resulting ethnography is a translation, shifting between the perspective of the cultural insider and the cultural outsider (the latter will most often coincide with the scientist and his/her audience). Anthropology tries to take a holistic approach to the society in question, i.e. to overcome the artificial separation of analytical categories (such as politics, culture and economy) common to other disciplines. Single phenomena are studied in their social context and the interpenetration of different aspects of human life, of, let’s say, legal propositions, worldviews, rituals and social structure are of central concern.

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