The Myths of Cultural Globalization Essay

3502 Words 15 Pages
"Globalization, both as an ideology and process, has become the dominant political, economical and cultural force in the 21st century." Quote from "Globalism: The New Market Ideology" by Manfred D.Steger Two powerful scenarios dominate the public discourse about the cultural consequences of globalization. The one very common scenario represents globalization as cultural …show more content…
What we
need instead are decentralized perspectives, ethnographic "deep
descriptions" (Geertz) from local communities all over the world and
combine them with the predominantly quantitative data obtained through
the perspectives of economists, political scientists and others. What
people say and what they actually do or mean is often a very different
matter.

Good ethnography combines detailed empirical research with larger
political and philosophical questions. The anthropologist, who goes
into the field for an extended period of time (on average 12-18
months), attempts to take the perspective of the people he/she studies
and represent his/her findings to a wider audience. The resulting
ethnography is a translation, shifting between the perspective of the
cultural insider and the cultural outsider (the latter will most often
coincide with the scientist and his/her audience). Anthropology tries
to take a holistic approach to the society in question, i.e. to
overcome the artificial separation of analytical categories (such as
politics, culture and economy) common to other disciplines. Single
phenomena are studied in their social context and the interpenetration
of different aspects of human life, of, let’s say, legal propositions,
worldviews, rituals and social structure are of central concern.

To gain a better understanding of the cultural…