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The New Social Recruiting Strategy

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In a globalised and ever-developing market, 21st century organisations can only rely on one thing to remain constant and that is change. Change is not only inevitable, it’s occurring at an increased rate (Struckman & Yammarino, 2003) and the ability to embrace and master significant changes is how organisations define their competitive success (Graetz, 2011). A successful organisation will primarily pinpoint their future business strategies and as a result go through the stages of the change management process in order to achieve those strategies (Hossan, Dixon & Brown, 2013). One example of this is, the Queensland Health (QH) Clinical Workforce Strategy 2011-2026, which “establishes a clear vision for the future clinical workforce in …show more content…

It will also highlight the change management tools that were used to ensure the project was effective. Lastly, recommendations will be provided about how some challenges could have been avoided along with recommendations for implementing future changes. The report will then end with a personal reflection about the reviewed change process.

2. Background of the Organisation

Queensland Health is the state government funded hospital and health service for Queensland. Work for Us was a business unit that was formed on a recruitment agency model and adapted for internal clinical workforce solutions (Broad, 2014) and was also a vital component of the 2006 – 2011 Workforce Strategy. Work for Us contained end to end recruitment which included, attraction, candidate qualifying and liaising with health district decision makers (Broad, 2014). It was a crucial business unit for QH, as in 2006 there were only 245 doctors per 100,000 people in Queensland (Health.qld.gov.au, 2014). Mr Broad’s main role in improving those statistics, as sourcing strategy project manager, was developing and implementing talent attraction and sourcing strategies that identified and engaged talent for the clinical workforce needs. This included the design, initiation and a 3 month trial and assessment of the implementation of the social recruiting strategy with LinkedIn, which occurred between September 2011 and May 2012 (Broad, 2014). The Work

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