The Nonmarket Environment of McDonald’s

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McDonald’s can use the power of social media to interact with its consumers to understand their grievances. Perhaps the negative publicity that the company has received is due to lack of proper interaction with the customers (Selcke, 2012). Through social media such as Facebook and Twitter, the company can enlighten the public on the quantity of calories that is present in every food item. Millions of McDonald’s customers can be reached via Facebook and Twitter. The company should use its Facebook pages to apologize for any bad decisions, set the record straight, and even seek advice from its consumers to enhance positive publicity (Selcke, 2012).
Obesity is probably the most significant issue facing the McDonald’s Company today. The corporation has been severally blamed for the menace due to its wide range of junk foods. As the world’s largest fast food company, it has become a target of most health related films such as Super Size Me. This is because the public blames the company for failing to give nutritional information concerning the items on its menu (Baron, 2010).
The other controversial issue mentioned in the text is the consumer warnings vis-à-vis the acrylamide chemical detected in McDonald’s French fries. However, despite the CSPI’s confirmation that the fries contained very negligible quantities of the carcinogen, McDonald’s image had already been tarnished.
In addition, McDonald’s has been facing a series of lawsuits and defamations. An example of such
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