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The Obsession With Status And Popularity

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The obsession with status and popularity has always been present throughout the beginning of time, humans love the feeling of being on top and accepted within social groups. We often times find ourselves asking the question why some people reach that level of acceptance and popularity sooner than others. According to many theorist, status is ubiquitous in social life and an organizing force in personality, Alfred Adler was one of the first to emphasize that humans are inherently social creatures motivated by what he called the “striving for superiority”(Anderson, John, Keltner, Kring 2001). Many researchers also seem to agree that there is an advantage to those individuals who do climb up the hierarchy and achieve the higher superiority within social groups and that this level of social status is present amongst all aspects of your life even friendships. In this study conducted by Anderson, John, Keltner, and Kring at the University of Berkeley, the status hierarchies of naturally constituted groups such as fraternities and sororities were examined. These social groups were used to measure peer ratings of individuals within these groups and examine the constructs personality traits, physical attractiveness, and how they relate to overall status (Anderson, John, Keltner, Kring 2001). Choosing the subjects for the study Anderson, John, Keltner, and Kring decided to focus on the fraternities and sororities in American universities. Forty-eight members of a fraternity

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