The Oversexualization Of Women In Japanese Anime And Manga

Gender is a sociological idea, in which it is not based on biology. While there is some biological differences between the sexes, the “meaning” of being male or female is based on social norms. Like race, these “biological” differences provided a system of enabling inequality between the sexes. History offers many examples of the gender norms over time. Women, for centuries, are few as the homemakers and often viewed as intelligent. Despite living in the twentieth century with greater equality, one does not need to go far to see how society and media influence our perception of gender. Advertisements in various media persuade its audience to buying their products. However, the means of attracting and persuading the audience can have underlying messages. Even in entertainment for young girls these underlying messages are prevalent. One example is the popular film, The Little Mermaid, in which the main protagonist is a young female. The protagonist gave up her identity to satisfy her lover. Even traditional gender roles are at work; the film showed young girls that to be happy and successful one had to find a husband and must relinquished one’s identity (Wood 1994). The generalized perception of male and female are polar opposites. Males are viewed as masculine, strong, authoritative, powerful, and devoid of emotions. Females are viewed as beauty, fragile, nurturing, emotional and sole purpose is to please men. These ideas can lead to sexism, which can have negative effects on

Western portrayals of Asian women in media have often been stereotypical, one-dimensional characters such as the submissive and docile Lotus Blossom, the strong and domineering, but deceitful Dragon Lady, or the Asian hooker who is used as nothing more than a mere prop for the male gaze (Kuo, Rachel). However, the Western audience has also been exposed to other portrayals of Asian women through another form of entertainment called anime. Anime, or Japanese animation, has many genres that are named according to the target audience it is made for. For shounen, meaning male adolescents, is largely about action-packed adventures and accomplishing a goal or defeating an enemy (Eisenbeis, Richard). The shounen genre, however, despite its target audience that is

The Western world’s conquest and domination of Asia is the driving source of sexual desire for East Asian women. To understand how the objectification and fetishization of East Asian women is harmful, one must traced it roots and understand how it began. The stereotypes assigned to East Asian women are rooted from the violence of wartime. The stereotypes live through the mass media’s re-imagination by books, movies, musicals and operas. East Asian women will find no peace for as long as these hyper-sexed stereotypes live.

As explained in Judith Lorber’s excerpt from “‘Night To His Day’: The Social Construction of Gender”, gender is a socially constructed concept that everyone unconsciously adheres to (Lorber). As a socially constructed concept, representations of gender roles can reinforce or challenge the stereotypical images. In Killing Us Softly 4, Jean Kilbourne analyzed the advertisement industry’s representation of women and argued that the media plays a huge role in shaping gender formations (Kilbourne). Although objectification of women is still a prevalent issue, Kilbourne acknowledged that there are efforts nowadays that challenges the unrealistic representations of women and femininity (Kilbourne). Inspired partly by Killing Us Softly 4, the project is my way to reflect on how the Disney movies I had watched as I grow up represented gender.

This paper will look at how the movies portray women in a way that women can relate to regardless if it’s an insulting

Media portrays femininity on a daily, in our lives. Femininity are the qualities that traditionally associate with females. In movies femininity are strongly showed. People of all ages are exposed to the expectations of femininity which affects our views on female. In the media such as movies like “Cinderella” the portrayal reinforces gender stereotypes to their audience.

Women are deemed as a “minority” yet make up 51% of the world population and in 2014 made up only 12% of protagonists in films. And that is just on-screen, the percentage decreases as you go farther and farther into behind-the-scenes positions such as directors, cinematographers, and writers. Add race and ethnicity and those characters' percentages decline even more (Lauzen, 2015.) Women in film and television are often portrayed with emphasis based on their body type and in advertisement are largely objectified. The large objectification and misrepresentation of women in the media has led to an offset psychological view of women from growing up to adulthood.

Anime was just the medium in which these shows were created, not necessarily a genre as a whole, (ANN). The Japanese produced more “adult” content shows, where in characters would often have vices to give them a more relatable feeling, (Gorica, 2007). Adult language, androgyny, and smut was included

The findings concluded that female representation in popular games of the time were strongly based on stereotype. Of the few games that contained women, a small fraction were leads while others were found to be standing behind males, as well as being depicted wearing stereotypically feminine colours, princess dresses, or very revealing clothing. Women were commonly portrayed as victims, “Damsels in distress” (Dietz 1998), or evil obstacles to protagonists. Violence and aggression in general and towards others were also noted in the research. A significant portion of this were classified as violence towards female characters. The research suggests that these implications of gender roles and violence could be detrimental towards girls and boys, as they may accept what they see

There has been a growing trend of hypersexualization of women over the span of all forms of media. The women within these images are made to look perfectly flawless. They are extremely thin without a trace of fat or cellulite to be found. The people who consume this media are exposed to the idea that the women they are observing are models for true physical beauty. These standards are accompanied by an alternate message from the media that pushes the idea that women’s value comes from their beauty. While some women may understand that the messages about the ideal woman are unrealistic and false, it is found that adolescent girls are vulnerable to the media’s strategies due to their lack of media literacy as well as the search for their own identity during this developmental stage in their lives. The exposure to these standards of beauty can have several negative effects on the girls such as lower self-esteem, higher body dissatisfaction, depression, and eating disorders. SPARK and 4 Every Girl are two of a growing number of campaigns that are working to fight against the sexualized images of women in the media and the negative effects it can have on the viewers.

In looking at movies and television, one can definitely argue that the viewer is subjected to a variety of human characters and personality types – some are older, some are younger; some are outspoken, some are timid; some are brash, some are patient – the range of characters and identities is endless. Unfortunately, this may lead to rash generalizations about gender, and in many instances, it often leads to something far more impetuous and dissuading: the stereotype.

Does the sexualization of women in video games affect women’s self esteem and perpetuate female stereotypes?

Throughout the world women are depicted to be oversexualized among forms of media such as video games and comic books. The idea of oversexualization towards female characters is that they have been often drawn and animated in hypersexual ways. Even going as far as viewing them as a sex object, their revealing body images are eye candy through the eyes of men. Hence women found in comic books and video games are frequently emphasized by their excessive physical appearances, objectification, portrayal, and character role.

It only takes a second to attach a strong feeling or idea to a character in a movie, advertisement, or video game. Many characterization used are based on the assumed stereotypes, and are usually one-dimensional characters. Typically, these characterizations usually come from inherited family values, education, and the media. While stereotypes existed long before mass media, the media machine certainly helped to accelerate the cultural growth of all kinds of stereotypes. It is beyond this paper to answer why magazines employ these gender stereotypes, instead this research is designed to analyze

Sex culture in modern day Japan has demonstrated to be an integral part of their cultural identity and is more progressive than any other countries. Japan’s sex culture has surpassed boundaries that are standardized in other countries. The West sees the Japanese as emotionless, controlled and even sexless. Publicly they are shy, reserved and terribly proper, however Japan is an extreme contradiction. If we examine the surface of their culture, the private life of these Japanese people can be a real eye opener. The role of sexuality and more specifically the role of pornography in women’s lives is perhaps the biggest debate among the people from the West. This paper will examine how pornography is gendered in Japan and the effects of this to the West. It will also delve into the Japanese cultural identity and its contradistinction to the American cultural identity. An important argument that people may debate about is the fact that Japanese people have the oddest sexual culture that outstands their cultural identity.