BAKED BY MELISSA MARKETING PLAN May 2 , 2011 nd TABLE OF CONTENTS: I. Executive Summary II. Situation Analysis o Market Summary Target Market Demographics Geographic Demographics Behavior Factors Market Needs Market Trends Market Growth o SWOT Analysis Strengths Weaknesses Opportunities Threats o Competition o Product Offering o Keys to Success o Critical Issues III. Marketing Strategy o Mission o Marketing Objectives o Financial Objectives o Target Markets o Positioning o
Chocolate chip cookies are a truly remarkable treat. In the cookie-baking process, little balls of wet dough are transformed into a crispy, brown and delicious treat. Baking the perfect batch of cookies is not easy. Morphing cookies from dough to deliciousness is a difficult process that takes a lot of time and preparation. Don’t be embarrassed if you have ever baked a terrible batch of cookies that wasn’t quite what you were expecting. Making a perfect batch is a task that takes some practice; your
INTRODUCTION Cupcake is considered to be one of the best and popular desserts in the world. It was then introduced in the United States in the 19th century, and it was revolutionary because of the amount of time it saved in the kitchen. The name of the cupcake originated from the two theories: the cakes were originally cooked in cups and the other one the ingredients used to make the cupcakes were measured out by cups (Food Timeline Web). On the early part, cupcakes were called “number” cakes,
JEFF DE BRUGES New Product: Sugar-free chocolates Barbier Hugo Bitterol Julien Dupont Guillaume SaukkoSinni MARKETING PLAN 1 S The Company S Date of creation: 1986 S President: Philippe Jambon S Producer and seller of chocolate S French company S Number of shops: 284 shops in France and 34 abroad S Franchisee business 2 Macroenvironmentalanalysis and Market analysis S Macro environmental analysis S The economical and social parts are significant in this business environment
Percent Sugar Lab Purpose: To determine the percent of sugar in soda, produce, or other grocery product. Introduction: Every day people eat food to provide them with nutrients that they need to survive. Food supplies a person with energy, protein, carbohydrates, vitamins, and minerals they need for life. But do people consider how much sugar is in the food and drinks they ingest? In this lab the student calculated the amount of sugar found in foods and drinks they ingested every day to find that
fruit & lemon cakes, marble cakes, chocolate cakes; there are whimsical cakes, small cakes, large cakes, individual cakes called cake pops, and my favorite, Gourmet cupcakes. Cupcakes have been more frequently used these days. They are easily consumed with less of a mess to clean later. Cupcakes are affordable, east to make and deemed efficient in terms of price to quantity of people attending the celebration. They are typically decorated or frosted with sugar icing, fondant, and butter cream. With
The product based niche market that I have chosen is the specialty sugar free chocolate market which belongs to the parent food and confectionary industry. Chocolate market is often considered as recession-proof and the revenue from the market has remained resilient despite economic recession, decrease of disposable incomes, volatility in pricing of commodity and increasing competition. Affordability is one of the major factors of the demand in this market segment. For example, during recession times
selling cupcakes. This cupcake store offers a lot of design of cupcake’s topping with many kind of cake’s flavor. The flavors are cheese, chocolate, coffee mocha, pandan and tiramisu as our favorite flavor. A shape of cupcakes is a small cake that placed in colorful paper cup and having unique topping or decorations on the top. In designing of cupcakes, we are accepting special request from customer. We are providing a special kitchen for the customer who wants to baked and decorate their cupcakes by
Introduction I conducted extensive market research and I have considered this project, because I found in my survey that having a cup cake shop is a lucrative business. The shop will specialise only in cupcakes. I have my own unique recipes. This is one of the things which is my strength. Not many people have their own unique recipes. To enable my business to prosper I have the notion of implementing special offers, which introduces the business to the customer. I am lucky enough to have found
Chocolate Frosted Cupcakes Ever craved the sensation of chocolate frosted cupcakes from a bakery, but lacked the means to buy them? With this chocolate frosted cupcake recipe, a young, hungry college student can make top tier chocolate frosted cupcakes for half the price of ones found at bakeries. The recipe was started a few years back while experimenting with a chocolate cake recipe. Preparing chocolate frosted cupcakes takes about an hour, but is easy enough to be performed by any skill-level