The Principal Difference Between Rbd And Dynamic Capabilities Theory

1888 Words May 19th, 2016 8 Pages
The principal idea of this theory is the capacity of the companies to adapt, reconfigure as such, as reintegrate internal and external skills, competencies and resources in reaction to the changes in a competitive environment. (Teece, Pisano and Shuen, 1997) The flexibility in this case is crucial and the ability to sustain a competitive advantage in a business market that change constantly as well rapidly, is essential. The principal difference between RBD and Dynamic capabilities theory is while the first focus more in achieve sustainable competitive, the second specify actions more centred in the capacity of the company to remain in intense competitive environment. The capacity of the employees in Organization to reorganized and …show more content…
It was necessary an intense transformation to model the company into the structure they are nowadays. IBM was founded in 1911, as a result of a merging between three tabulation’s companies. Thomas Watson Sr., joined to the company in 1914, transforming the Organization into a prosperous leader of innovation and technology, during two decades, initiating the model of the emergent company, which become a success multinational corporation. Since the begin of this trajectory, when was a tabulator’s business, the Organization decided to invest not just in develop products, but also create a culture of forward-thinking1, as such, as management practices founded in core values. Thomas Watson Sr., in 1914 said: "Thought, has been the father of every advance since time began. 'I didn 't think ' has cost the world millions of dollars” 2. IBM was responsible to produce, calculators, become leader in typewriter machine market, however in 1950’s, IBM emerged as new company focused in technology and computing. Similarly, maintained the focus in the traditional philosophy of forward- thinking, the company is investing recently in the cognitive science to advance in IT competition with a high advantage, nevertheless this is an ample challenge to the company, although it is essential to remain in a high competitive
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