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The Principal Difference Between Rbd And Dynamic Capabilities Theory

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The principal idea of this theory is the capacity of the companies to adapt, reconfigure as such, as reintegrate internal and external skills, competencies and resources in reaction to the changes in a competitive environment. (Teece, Pisano and Shuen, 1997) The flexibility in this case is crucial and the ability to sustain a competitive advantage in a business market that change constantly as well rapidly, is essential. The principal difference between RBD and Dynamic capabilities theory is while the first focus more in achieve sustainable competitive, the second specify actions more centred in the capacity of the company to remain in intense competitive environment. The capacity of the employees in Organization to reorganized and …show more content…

Therefore, the Organizations is a substantial example to be analysed in this document, to demonstrate the ideas, characteristics, theories, as such as, the practical application of Innovation. As per IBM’s CEO message in the report for investors, “IBM is unique”, considering that it is the only company in IT industry, which “has reinvented itself” through different economic periods and various technology moments. (Rometty, 2015). The trajectory of the company is not just connected with the history of the technology, but also with the evolution of the innovation concepts. Although, it is important to highlight the company surpassed an extremely negative moment during this trajectory to achieve the success and maintain their position in the IT industry. It was necessary an intense transformation to model the company into the structure they are nowadays. IBM was founded in 1911, as a result of a merging between three tabulation’s companies. Thomas Watson Sr., joined to the company in 1914, transforming the Organization into a prosperous leader of innovation and technology, during two decades, initiating the model of the emergent company, which become a success multinational corporation. Since the begin of this trajectory, when was a tabulator’s business, the Organization decided to invest not just in develop products, but also create a culture of forward-thinking1, as such, as management practices founded in core values. Thomas Watson Sr., in 1914 said: "Thought, has

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