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The Pros And Cons Of Election Polling

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Olivia Orr In recent years, polls have been egregiously wrong in several high profile elections. Election polling is in near crisis. Two trends are driving the increasing unreliability of election and other polling in the United States are, the growth of cellphones and the decline in people willing to answer surveys. Together, they have made high-quality research much more expensive to do, so there is less of it. This has opened the door for less scientifically based, less well tested techniques. About 10 years ago, opinion researchers began taking seriously the threat that the advent of cellphones posed to our established practice of polling people by calling landline phone numbers generated at random. …show more content…

The second unsettling trend is the rapidly declining response rate.This decline is worrisome for two reasons. First, of course, is representativeness. Strangely, for some reason that no one really understands, well done probability samples seem to have retained their representative character despite the meager response rate. The low response rate has also had a significant impact on the cost. Survey organizations have to pay interviewers to complete between 700 and 1,000 cellphone interviews with a response rate of 8 percent.The new economics have driven many election pollsters to the Internet, where expenses are a fraction of what it costs to do a good telephone sample. However, there are major problems with Internet polls. First is that not everyone is reachable online. Internet use correlates inversely with age and voting habits, making this a more severe problem in predicting elections. While all but 3 percent of those ages 18 to 29 use the Internet, they made up just 13 percent, 40 percent of those 65 and older do not use the Internet, but they made up 22 percent of

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