The Prospect Of Shopping Malls

David Guterson’s, Enclosed. Encyclopedic. Endured: One Week at the Mall of America, offers a commentary revolving around modern American malls and their effects on society. Guterson claims that while American malls offer a look into American culture, they have altered society to become more shallow and materialistic through his observations of the Mall of America. Guterson also predicts that in future times, the traditional marketplace will be replaced by the desolate megamalls of tomorrow. Guterson asserts that while malls provide a window into American culture, what he observes is cause for alarm. Every year, Americans spend their hard earned money in malls. Sales for the Mall of America jumped from 650 million dollars in 1993, to 1 billion

To keep a local suburban regional shopping mall from reaching its decline, there are a few things that must be done to keep your mall relevant in today’s society. One must spend time and money during the maturity phase to keep with today’s trends. Getting more or newer department or anchor stores may help to draw in business. Then fill the other empty spaces with specialty stores, offering products that consumers can’t get anywhere else. Another option for managers is to find a niche in the community that will draw consumers in.

From its vast security systems, to the indoor theme park, and over 520 stores the mall is like a city within itself; closed off from the rest of the world. Guterson writes that the quality and impressiveness of the mall is not comparable to any other. The mall is “the best of the best” and people visit it because of its modernism. The modernism of the mall is displayed through features like an arcade, the gardens, trees and flowers. The argument of the essay is reasonable in the way people go to spend in the mall. It is true that people are sometimes

According, the United State Census Bureau, the U.S. population is increasing, every eight seconds a child is born. With the population increasing sort of rapidly the construction of new neighborhoods it is going to be necessary to house these prospering families. Also, the establishment of stores are going to be needed. Therefore, neighborhood stores are going to become available and malls too, but they both are going to vary in certain aspects. Neighborhood stores are stores that provides accommodations to the locals. Malls, on the other hand, are large buildings made of multiple competitive retails stores. Nevertheless, neighborhood stores and malls seem very similar, but when looking at their square footages, remoteness from home, and marketability, they are quite different.

According to the textbook, the retail life cycle consists of the introduction, growth, maturity, and decline. (Perreault, Jr., Cannon, & McCarthy, 2011) To keep a local suburban regional shopping mall from reaching its decline, one must spend time and money during the maturity phase to keep with today’s trends.

Is the death of American malls avoidable? Based on the article “Amazon.com is a 21st Century deal with the devil” written by Amy Koss of the Los Angeles Times, websites that sell clothing and other merchandise may impact American malls and other stores but it could be avoidable. Modern day stores rarely have up to fashion clothing or accessories that sooth the teen of this era. Malls have to step up the game against online stores by getting up to date fashion styles. Most stores like Rolex, GUCCI, Supreme, and other famous brands should be in more local stores to attract people. Most Designer brands are not in most local areas. A more common kid friendly brand such as Supreme would be the easiest one way ticket to coolsville. Another important

However, according to recent studies conducted by Green Street Advisors, 10 percent of the nation’s 1,000 enclosed malls will fail by 2022. Although this may not seem detrimental, once the malls begin to disappear, shoppers will be limited to where they shop. Shopping malls are becoming extinct because of change in generation, economic issues, and the closing of major anchor stores.

In “Enclosed. Encyclopedic. Endured: The Mall of America” David Gueterson spoke about the idea behind the creation of the Mall and his journey as a reporter inside it. For instance, he talked about how the mall not only intended to attract Minnesotan, but also to appeal to tourist from everywhere. Because of it enormous size and diverse activities, the mall is like the mecca of shoppers. He also mentioned that, Some people got engaged and some even got their marriage ceremony at the mall. After all he described the mall as a success, and the companies behind the mall are even thinking about building similar malls around the world. (161-72). Such marketing strategies stated above are embodied in many businesses today, with the intention not only to bring people in, but also to make them spend money and come back again.

Large shopping centers containing a great variety of stores changed consumer patterns. The number of these centers rose from eighty at the end of the World War II to 3,840 in the 1960. With easy parking and convenient evening hours, customers could avoid shopping

The article, “Amazon.com Is a 21st Century Deal with the Devil”, by Amy Koss talks about how Amazon.com and other online stores are ruining our economy. I disagree with the authors claim because many shops and malls are still in business. Most people only use Amazon and online stores when they can’t find a certain product, or when they need something delivered quickly. Malls and shops are still very popular and are used in most people’s everyday life. The article states, “I count 11 deserted shops at Eagle Rock mall. The ghosts of their signs appear eerily above their chained doors.”. The authors observation doesn’t prove anything, this was just one mall out of many.

According to Norton the malls, as well as catalogs and home shopping, are networks that helps to define one’s identity while enhancing social interaction and class distinction. Norton believes that due to shopping women can exert authority, which often it cannot be expressed in the domestic environment. It is an occasion to spend enjoyable time with friends out of sight, but even more by the judgment of husbands. In other words, shopping at the mall the women subvert the roles, which sees them somehow subjected to the desires or opinions of their husbands. Also, Norton describes malls as showcases used by companies to “sell you they want by telling you who you are.”

To emphasize the problems and solutions to dead malls, the author uses both informed predictions and ideas. Dery notes, “The Wall Street Journal…predicts that the dead mall body count will swell to more than 100 by the end of this year” (Dery, 2012, p. 1). This informed prediction portrays the increasing amount of failing malls. By commenting on this, Dery encourages a change in malls. The author suggests that new mall creators create a different plan, compared to the previous malls who have failed. It does not seem sensible to keep creating malls that are going to fail. In order to influence change, the author includes this piece of data. The author also includes a possible solution by

Industry not as attractive as before for new entrants due to impact of online shopping

In order to complete this assignment, students were invited to visit the Park Meadows Mall and observe the demographics, the prevalent features or characteristics of different areas of the shopping center. The three areas the class were to stop at were the Nordstrom’s region, the JCPenney’s region, and the food court region. All three of them can be characterized as regions because common features are shared within them. The Nordstrom’s region displayed itself as an area designed mostly for older and wealthier customers, presumably women, as it contained many expensive furniture stores, as well as a Victoria’s Secret and an infant clothing store. The areas around the stores are more spacious and the lights are dimmed. The absence of small children

Also, shopping mall popularity is shrinking, with some retailers focusing on and consumers preferring stand-alone locations similar to Kohl’s. Over the