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The Relationship Between Television and Presidential Elections

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The aim of this paper is to look at the relationship between the mass media, specifically television, and presidential elections. This paper will focus on the function of television in presidential elections through three main areas: exit polls, presidential debates, and spots. The focus is on television for three reasons. First, television reaches more voters than any other medium. Second, television attracts the greatest part of presidential campaign budgets. Third, television provides the candidates a good opportunity to contact the people directly. A second main theme of this paper is the role of television in presidential elections in terms of representative democracy in the United States.
Researchers tend to hold one of three views …show more content…

The Democratic vote, however, declined 3.1 percent more in the postcall districts than in the precall districts (p. 874).
This result suggests that the NBC prediction did have an impact on the election. Additionally, this result supports the impact of the media on political behavior.
Some experts argue that rates of voting in the western states are not affected by early projections. Strom and Epstein argue that the decline in western states' turnouts is not a result of the early projections by the networks but is the result of a complicated combination of factors, none of which is related to information received on election day (Epstein and Strom, 1981, pp. 479-489). This argument denies the influence of polls on the voting turnout in the first place, and it denies the impact of media on political behavior.
Other researchers look at the issue of exit polls from a legal perspective. Floyd Abrams, a First Amendment lawyer, supports the constitutional rights of the media and says their exercising of their rights should not be restricted, even if that influences the voters:
Once it becomes a legal issue, even people who believe that projections are harmful, or that exit polls are sometimes misused, should unite and say that the law should not be used to stop people

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