The Relevance of Consumer Markets in the Hotel Industry

The Catering Services industry has struggled during the past five years. Since 2008-09, a severe economic downturn has led businesses and households to spend less on catered events. Businesses faced with plunging profitability cut back sharply on catered events such as office parties, corporate seminars and product launches, and reduced average spend per head for events that did go ahead. The deteriorating consumer climate led consumers to put off discretionary events and choose to cater events themselves or spend less at a restaurant rather than use the industry 's services.

Hotels- the most important accommodation subsector which provide the greatest total employment within the tourism industry at the global

Gustavo, N. (2013). Marketing management trends in tourism and hospitality industry: Facing the 21st century environment. International Journal of Marketing Studies, 5(3), 13-25.

American sociologist Paul Ray coined the phrase “Cultural Creatives” or Lifestyles of Health and Sustainability (LOHAS)”. (Pearce, 2012, p. 10-5) This is a population of people who seek a better world for themselves and their children. However, Exhibit 3 demonstrates the household income for the target audience at $65,700 (Brooks, S) not allowing enough expendable income to support frequent stays at Good Hotel. However, this is only a segment of a customer base consisting of 38 million people with the spending power of $209 billion annually according to the Natural Marketing Institute. (Pearce, 2012, p. 10-5)

The moderate growth rate of the restaurant industry results in many competitive rivalries and the nature of business allows customers to switch freely. Therefore, among porter’s five forces, the pressures from substitute products tend to drive the most competition in the restaurant industry today (Restaurant 2015). In addition, restaurants face the threat of customer’s ability to choose other leisure activities such as going to the movies, bowling, or other social outings (Restaurant 2015). To effectively compete under such conditions, restaurants are heavily investing in brand building to create customer loyalty. Another trending strategy used to increase customer returns is servicing beyond food and beverages; restaurants are heavily investing in providing individualized, memorable and entertaining

Discuss what is meant by the term “customer orientation”. Illustrate with examples how companies demonstrate their customer orientation by reference to at least two elements of the marketing mix.

report in both 2012 and 2013 hotel industry is expected to have a steady RevPAR (Revenue per available room). There is also an increase of 0.5 to 60.4 percent. It is mostly like that the hotel business forecast for the next ten years will be more like to grow. In the restaurant market, people consumed food every single day especially on the weekends. “Restaurant forecasting is used not only to calculate sales projections but also for predicting staffing levels and labor cost percentages” (Walker 2013). Restaurant consumers’ expectations these days are high. Most consumers check out the menu online before their visit. They are also seeking a better nutrition for themselves. We live in a society where there’s plenty of food to go around. Many restaurants now offer a variety of healthy food such as gluten free and low in carbohydrates. The guests are paying more attention on what they eat. My opinion is both hotels and restaurants are here to stay. I do have some friends who worked at some hotels in Washington, D.C. In winter time, the demand for hotels in the area is very slow. So, what the company does is they will lay them off for two months or so then have them return when return when it picks up again. So, what my friends does is they file for unemployment for those months when they are laid off.

Our team chose the hotel industry in the United States for our economic analysis. The hotel business has existed since the earliest times, and has influenced the development of the economy since the founding of this country.

Report projects population growth as well as retail sales growth, along with a demand for additional hotels. Such growth will increase demand for other services and products. Also, with emphasis on room types, outdoor or indoor rooms, overlooking the beach.

Barriers to get into the hotel industry are huge, which make the hotel industry not look appealing to new entrants.

1).The relationship between Hospitality and Tourism: Tourism and hospitality go hand in hand, the hospitality industry offer services like accommodation, transportation, food and beverage, recreation and leisure. Tourism is the activity by the tourists where they engage in travelling to destinations where they want to experience recreational and leisure activities and most of the time avails of accommodation, food and beverage. The hospitality industry is the supplier of the services for tourism. The meaning of hospitality is providing a safe and enjoyable environment for patrons. It also means responsibly serving liquor, to ensure that patrons do not become unduly intoxicated and subsequently a problem for management, staff and the

A hotel marketing manager ought to retain awareness of your aspects of which affect your hotel business and also acquire any deeply comprehend with the desires and also behavior of a hotel’s customer. A hotel marketing manager will certainly result in matching promoting along with promotional activities in order to meet customers requires doing work strongly with some other hotels personnel to guarantee customers tend to be pleased with this amenity along with his or her moment generally

Essentially, the marketing manager will seek to understand how a competitive advantage may be gained over other competitors (Lemon et al 2002). Figure 1 shows that Hilton Hotel Corporation is one of the leading hotels in the world. Nevertheless, as a newer hotel in Melbourne, Hilton is facing some serious challenges from competitors such as Grand Hyatt Melbourne and Sheraton Melbourne. Grand Hyatt Melbourne has completed its four year refurbishment project. Meanwhile, Sheraton Melbourne Hotel will launch a new full service as part of a 2013 development, combining hotel services with up-market residences and boutique retail (Melbourne Planner’s Guide 2011-2012, 2011). It is critical for Melbourne Hilton Hotel to understand visitors’ wants in order to satisfy visitors. In addition, Melbourne Hilton Hotel needs to have a good understanding of the competition in

What is Hospitality industry and Tourism Industry. Hospitality industryto the connec:tion between a v:isitor and a host, wherein the host gets the visitor with goodwill, including the gathering and stimulation of visitors, guests, or outsiders.But Hospitality Industry is a general class of field inside service industry. Example like serves, food and beverage send the food to the customer. Housekeepers, help the customer to sort out the room every day. Marketing is the work like made promotion at different season to attract customer to stay at their hotel. Like low season, hotel normally will make discount or half price. After that, Tourism Industry

This essay will examine the role and importance of various pricing strategies in regards to marketing in the hospitality and tourism industry.