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The Role Of External Forces And Conditions On An Organization 's Survival And Growth Strategies Essay

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Task 1 Fletcher 's was established in 1909 with the development of a timber weatherboard house in Dunedin, New Zealand. Over the following 92 years, Fletcher evolved and transformed many times. In 2001, it was listed as Fletcher building limited on the New Zealand stock exchange. The company is located in jack smith house level 2/810 great south road Penrose 1061.With 18,800 employees globally and over 50 business operating under Fletcher building banner, the company is new Zealand’s largest building materials supplier. Environmental analysis- it is evaluation of the possible effects of external forces and conditions on an organization’s survival and growth strategies. The External analysis examines the opportunities and threats that exists in environment. Both opportunities and threats exist independently of the firm. This is the way to differentiate between a strength and weakness from an opportunity or threat. On the other hand, the internal analysis of strengths and weakness focuses on internal factors that give an organization certain advantages and disadvantages in meeting the needs of its target market. External and internal environment of company- External factors- 1. Markets (customers)-They are extremely useful commodity. Identify most valuable customers and do more trade with them. By using 80/20 rule, it suggests that around 80% of profit is gained from 20% of customers. Fletcher are building, getting and overseeing solid resource positions in centre markets.

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