The Role Of Prototyping Of New Innovations

Decent Essays
Change is constant in the globalized economy. Firms must operate in environments marked by shifting labor centers (Hutchinson & Persyn, 2012, p. 20), increased competition among traditional and emerging market firms (Black & Morrison, 2010, p. 99), and higher customer expectations (Sharabi, 2014, p. 183). In order to remain competitive in this flexing landscape, firms must find ways to differentiate themselves from their competitors. Through innovation, firms can induce—or capitalize on—revolutions within the market (Berry , 2009, p. 886; Greve, 2009, p. 1). Yet innovation is easier said than done. In resource constrained environments, firms must enact policies that promote creativity and facilitate innovation, while ensuring their research and development (R&D) efforts do not devolve into directionless science projects. Prototyping plays an important role in the launch of new innovations (Kuczmarski, 2006, p. 123) by providing a coherent link between the concept and final product (Bogers & Horst, 2014, p. 744; Dell 'era & Bellini, 2009, p. 434 ). Prototyping assists managers in understanding the balance between an ideal innovation and a sustainable one.
The purpose of this paper is to examine how prototyping practices contribute to organizational innovation. Using the following research question, “how are organizations using prototyping to contribute to successful innovation outcomes ?”, this research will synthesize findings from the innovation management
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