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Pepsico Swot Analysis Essay

Satisfactory Essays

A. The SWOT analysis of PepsiCo is stated below
i. The strengths of our company Pepsi is:-
• PepsiCo is the largest soft drink company in America and second largest company worldwide based on net revenue earned.
• PepsiCo has acquired several brands like Pizza Hut and Kentucky Fried Chicken (KFC) in order to distribute and market them with its own brand.
PepsiCo brand stands for quality has loyal customers all over the world
• PepsiCo was the first company which introduced the use of cans and bottles and introduces new and innovative product packaging.
• PepsiCo has one of the major production and distribution facilities in soft drinks and snack industries.
• PepsiCo engages in various projects to help people and therefore it is considered as a …show more content…

• Local brands like Kik kola, Elephant House in Sri Lanka is big threat to PepsiCo.
• Several substitutes are available in local and international market like tea, coffee, water etc.
• PepsiCo deals in different countries and every country has its own policies and procedures that PepsiCo has to face.
• Public are becoming health aware and are going for substitutes as different studies have proved that every day consumption of carbonated soft drinks can be unsafe for health.
• Lack of Water is another threat faced by PepsiCo as it can badly have an effect on the production of Pepsi and also water is one of the main ingredients of its other soft drinks.

i. The micro environment is concerned with broad trends and patterns in society as a whole which may affect all markets. The PEST and the Porter’s five forces analysis comes under this type of environment.

B. The pest analysis of Pepsi Co is stated below
1. Political factors
 Pepsi is a non alcoholic beverage and has to follow regulated by FDA with stability
 PepsiCo’s competitors use competitive pricing strategy and Pepsi has to keep this in mind all the

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