The Strategic Analysis of Google, Inc. Essay

Google Inc. is one of the leading computer search engines in the world and is continuing to grow as the

Google is the most popular search engine in the entire world. Google made the biggest impact on the internet. All the question to the answer is one click away, without doing tons of research and hard work. Despite it makes our lives easy, in the article “Is Google making us stupid” by Nicholas Carr, Carr pointed out many issues caused by using google.

Google Inc. was founded in 1998 by Larry Page and Sergey Brin. By 2000 it had become the world 's largest search engine. This case study will examine the rise of the Google search engine, how it differs from its competitors, and possible threats it may face going forward.

Hi Jim, Impressive report on Google, the fact that this online organization has a multinational technology, specializing in not only advertising technology but cloud computing and software. Google is a household name for search engines, whenever people search online it is google search that retrieves the information. Amazing how an organization incorporated in 1996 that went public in 2004 now has over 1 billion searches daily. I also use one of the free gmail accounts that google offers that is known

Competition in the search industry is high. There are several search engines available, albeit Google holds the top percentage. Some of Google’s opposing forces are Yahoo!, Bing, and MSN search. The strongest is competitive rivalry and the weakest is buyer power. There is a big rivalry amongst search engines in gaining the newest advances and best technology to suit the customer. Buyer power is weak because there is no substitute for an online search engine. You could use an encyclopedia or something of that nature, but with online search engines,

Google Company is one of the global leaders in technology and in enabling people access information from the internet through their efficient search engines. Google immediately gained the attention of the internet sector for being a better search engine than its competitors (Wheelen, Hunger, Hoffman, & Bamford, 2015). This was after a tremendous effort in marketing their services and capturing a large market worldwide. However, there being so many risks and challenges in this line of business Google has had the urge to come up with new strategies so that they are able to overcome any challenge before them. The major problem that Google has

Two specific advertising methods used are called Performance advertising and Brand advertising. Performance advertising delivers relevant, text-based, advertisements that users click-on in order to directly engage with the advertiser. This is done though an “auction-based advertising program” called AdWord. Through this method clients (the advertisers) pay Google in a “cost-per-click” base. In other words, it recognizes revenue every time, and only if, a Google user clicks on a client’s advertisement. On the other hand Brand advertising uses videos, text images etc. which runs through different devices and reaches specific audiences. With this method, which seeks to promote brand recognition, revenues are recognized through “cost-per-impression” basis. The cost-per-impression approach means that the client is billed “based on the number of times their ads display on Google websites and Network Members’ websites. ” (Investor, 50)

Google is a multinational corporation that serves thousands of consumers worldwide. Through Internet related products such as Internet searches, maps, emails, mobile apps, and other online contents for users Google became the company it is today. Every employee of Google is different in his or her own way; making it a well-diversified organization similar to the global audience they serve. Google’s mission statement is to organize information from all around the world and make it universally accessible at a quick and orderly fashion. This means creating a search engine smart

Google is a company that was conceptualized in a dorm room by two Stanford University college students in 1996 (Arnold, 2005, p. 1) and has morphed into one of the greatest technological powerhouses in operation today. What began as merely a means to analyze and categorize Web sites according to their relevance has developed into a vast library of widely utilized resources, including email servicing, calendaring, instant messaging and photo editing, just to reference a few. Recent statistics collected by SearchEngineWatch.com reflects that of the 10 billion searches performed within the United States during the month of February, 2008, an impressive 5.9 billion of them were executed by Google (Burns, 2008). Rated as Fortune Magazine’s

In current, Google is the one of the most public companies in the world. Google is an American multinational technology corporation that is specialized in Internet-related services as well as products. For case, software, online advertising technologies, cloud computing, search engine, etc. are the major products and services of Google (Google Inc. 2015). In addition to this, there are numerous competitor of Google Inc. For example, Apple, Yahoo, Facebook, Twitter, Microsoft, etc. are the major competitors of Google.

Today, Google, Inc. is worth more than General Motors, McDonald's and Disney combined, and the company continues to model the way in the global technology industry in which it competes. In fact, the company's name has become a verb and it is common practice for consumers to "Google" what they want to find online. To determine how Google, Inc. reached this dazzling level of performance in a relatively short period of time, this paper provides an analysis of the three external environments in which Google competes, the general environment, the industry environment and the competitor environment. Next, a discussion of two specific strategic issues as well as opportunities and threats that are facing Google, Inc. is followed by a summary of the research and important findings in the conclusion.

In 1998, Stanford University graduates Larry Page and Sergey Brin combined their ingenuity and built a search engine called “BackRub” that evolved into what is now known as Google. Google, with over 150 domains, now functions as a search engine that offers many different products and services including web applications, advertising, sports scores, stock quotes, headlines, addresses, videos, etc. Google’s focus is “to provide useful and relevant information to the millions of people around the world as they rely on us (Google) to provide the answers they are seeking.”

Google is one of the most successful corporations that have ever been established. Through innovation, persistence, growth,

Google is the most successful information technology and web search company in the world. It was founded in 1998 by two Stanford Ph.D. students, Larry Page and Sergey Brin. The company name, Google, is a play on the word “googol” which is a mathematical term for the number 1 followed by 100 zeros. Larry Page and Sergey Brin chose this name to reflect the large amount of information on the web. The two created this search engine so that people can find anything on the web all in one place. The company’s mission is “to organize the world’s information and make it universally accessible and useful.” Now, the company is far more than a search engine website, it has grown to be a substantial collection of products and services that are

Google is a global technology leader, focused on improving the ways people connect with information. Through innovations in web search and advertising, Google is now a top Internet destination and possesses one of the most recognized brands in the world. Available to anyone with an Internet connection, Google maintains the world’s largest online index of web sites and other content.