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Google : Business Strategy : Background And Business Challenge

Decent Essays
Google:
Corporate Business Strategy

Background and Business Challenge
Google is a to web based searched engine, is owned by Google.Inc. It is the most-used search engine in the world’s web. Google handles more than three billion searches each day. As of February 2015 it is the most used search engine in the US with 64.5% market share. The order of search on Google 's search-results pages is based on a priority rank called a Google Search provides many different options for customized search. These options can be specified in a different way on an advanced search. The main purpose of Google Search is to enhance and broaden the text and publicly accessible documents offered by web servers. As opposed to sources, images, and data searches which, was originally developed by Larry Page and Sergey Bin in 1997. Google Search provides several features beyond searching for words. Since the beginning Google has tried to be best known for its best user experience. Google’s main competitors include baidu, soso, Nave, Yahoo, Bing. Some smaller search engines offer facilities not available with Google, not storing any private or tracking information.

Company history
Larry Page on of the following Co- founder once has this dream of the perfect search engine. He once said that “understanding exactly what you mean and gives you back exactly what you want” which was his perfect and idealistic drive. This means stepping out and stepping ahead by being smarter and faster. Google began in
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