The Success Of Carolina Herrera

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Carolina Herrera, a well-known fashion luxury brand, which was established in New York in 1981. The brand has been boomed for 35 years so far results from its qualified high skilled management team and strong design team. Carolina Herrera is a great fashion empire which involves amount of premier products, including women ready-to-wear, men’s wear, perfume, leather goods, jewelry, accessories and so on. When fashion people think of the brand, they must think of “the unique sense of elegance” first because of the designer herself. “I really appreciate Carolina’s elegance since it is something I was raised to understand. She has the kind of elegance that is completely polished and groomed, …show more content…

The glittering event attracted the shiniest starts of New York’s social and art scenes, including Andy Warhol, Pat Buckley, Diana Vreeland, Jacqueline de Ribes, Doris Duke, Nan Kempner, Bianea Jagger, Chessy Ryner and so on. Her designs closely combined European’s immobilism and American’s modernization (See Appendix1). Like all great debuts, the show pulsed with euphoric chaos. In not very long time, the successful fashion show spread among the New York City. Mrs.Herrera became very popular and well- known. Mrs. Onassis, who in those days had a lot of clout (First Lady of the United States), selected Carolina as her designer in America, which took Mrs.Herrera’s career over the mountain to the other side.

In 1988, Carolina Herrera launches her first fragrance, and cooperated with the famous Spanish Puig Perfume company to develop the perfume business. In 1996, Carolina
Herrera De Baez joined the company as the creative director at Herrera’s House of
Fragrance. In 2000, Carolina Herrera opens her first flagship boutique on Madison

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