The Success Of Coca-Cola

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Coco cola is one of the largest manufacturers, distributors and marketers of nonalcoholic beverages. Now a days Coca-Cola is the most famous carbonated soft drink sold in markets and restaurants in over two hundred countries. It is the world’s most and recognizable sold commercial brand. In 1886, Coca-Cola was invented by a pharmacist named John Pemberton, known as "Doc." He fought in the Civil War, and at the end of the war he decided he wanted to invent something that would bring him commercial success. Everything he made was failing in pharmacies. He invented a lot of different drugs, but none of them ever made money. So, after he moved to Atlanta, Pemberton decided to try and enter the beverage market. In his time, the soda fountain was rising in…show more content…
This is where Frank Robinson came in. He registered Coca-Cola's formula with the patent office, and he designed the logo. He also wrote the slogan, "The Pause That Refreshes." Coke did not do so well in marketing in its first year. And what is worse, John Pemberton died in August 1888, which means he never saw the commercial success he had been seeking. After his death, a man named Asa Griggs Candler saved the business. In 1891, he became the sole owner of Coca-Cola. It was when Candler took over that one of the most innovative marketing techniques was invented. He started passing out coupons for a free Coke. The goal was for people to try the drink, like it, and buy it later on. Candler also decided to spread the word of Coca-Cola by posting logos on calendars, posters, notebooks and bookmarks to reach to a wider range of customers. It was one step in making Coca-Cola a national brand. A controversial move on the part of Candler was to sell Coca-Cola syrup as a patent medicine, claiming it would get rid of fatigue and headaches. The tax was on all medicines, so Coca-Cola wanted to be sold only as a beverage. After a court battle, Coca-Cola was no longer sold as a
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