The Success Of The Coca Cola Company

Decent Essays

The success of the Coca Cola Company has provided over 500 brands over the history of 127 years of being a beverage company. Coca Cola Company is the world’s largest beverage company focusing in five key areas of people, profits, portfolio, partners, and planet. The Coca Cola Company uses a smaller model to understand and control the growth, resources, and capabilities of their organization. Coca Cola vision clearly outlines the aspect of what they need to accomplish in order to sustain, quality growth. The company uses a knowledge strategy, paralleling the political, economic, social, and technological (P.E.S.T.L) analysis and the strengths, weaknesses, opportunities, and threats (SWOT) analysis to align and leverage internal and external knowledge with the resources and capabilities. The P.E.S.T.L analysis has created an organizational need to exploit the knowledge factors to become a creator of internal knowledge. The SWOT analysis links the company to the external knowledge factors that drive the company’s direction and growth. Together these factors help Coca Cola describe and evaluate the desired knowledge strategy. These factors fill an intrigue role in Coca Cola to drive global beverage leadership, accelerate innovation, and leverage a balanced geographic portfolio. Internal knowledge is identified in many cases as the primary source of information for most company’s but for Coca Cola it been identified that this method is the least developed and could

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