Barbie’s Success Story Submitted By Kishor Chandra 92062 WMG 18 1 Question 1. Analyst observed that the Barbie, the main icon of American culture, reflected changes in American society. Analyze the changes in Barbie’s image over the years. Answer. Barbie was considered an icon of American culture across the world and a representation of the richness and luxurious lifestyle of the Americans. She was also regarded as a role model who inspired young girls to become independent and self
Objective: I will give an informative speech about the history of Mattell’s Barbie Doll. I. Introduction A. Attention Getter: a. Girls, this is a question for you. How many of you have had Barbie dolls growing up? (Have time to answer) b. Well, believe it or not, our beloved Barbie dolls have a whole lot of history behind them. B. Tie to the audience: a. I think we, as girls, can all vouch that Barbie dolls were all the rage and so much fun when we were younger, and even when our grandmother
Executive Summary Barbie has become one of the best selling toy brands in the world helping Mattel become one of the largest toy makers. Mattel has had much success with it popular Barbie dolls for over fifty years. However it seems every product has a life cycle and in recent years Barbie has begun to decline in popularity due to recent technological trends and stiff competition. Today young girls have become more interested in mp3 players and ipods rather than playing with dolls. At home and abroad
Barbie is one of the most successful fashion dolls with a worldwide annual income of $1.5 billion sales (Mattel, 2003). Its popularity is astounding, with 99% of children aged three to ten in the United States own the minimum of one Barbie doll, whereas the average number of dolls owned eight (Rodgers, 1999). The Barbie doll is viewed as a fashion icon, its long term success can be attributed to the fact that Barbie lives an extremely glamorous life by having eighty careers and numerous pets, has
mind but, she wants to get a glimpse of it, that is why, playing with dolls and girly items are a little girl’s attempts to fantasize or at least get an idea of what she will look like in the future. Thus, Barbie dolls are great for little girls to play with. It’s all about nostalgia because girls love to talk about their most wanted toy when they were much younger then. They love to talk about their very own Barbie dolls
Mattel Inc which is no doubt one of the biggest toy manufacturing companies in the world, was founded in 1945 with the headquarters in El Segundo, California. This company that has brought more beloved toys to many children worldwide such as Barbie, Hot Wheels and also Matchbox and many more that are found in every single household. Winning many awards such as Fortune magazine as one of the top 100 companies to work for in 2013, noting that its well as the fact that theres more than 1,000 employees
America’s most popular toys, Barbie, to China. Chinese consumers had been purchasing Barbie dolls from local department and toys stores throughout China. With this, Mattel saw potential, and they decided to open a six-story, 35,000 square feet, 30-million-dollar facility in Shanghai, entirely dedicated to Barbie named House of Barbie. Not only did they sell Barbie dolls, but they also sold Barbie clothes, furniture, and accessories. The store even housed a coffee shop and a Barbie-themed restaurant. Undoubtedly
for numerous young girls around the world. She is none other than Barbie, the doll! Ruth Handler, an American businesswoman, is the person who structured the formation of Barbie. The story of how it all began started with her observation on her daughter, Barbara. She witnessed how Barbara would always pretend that her paper dolls are living the adult world. She also took note of how a challenging it could get to play with paper dolls as the paper clothing never seem to be properly attached.
The Barbie Phenomenon The Barbie phenomenon took the world by storm. The creation of the eleven and one–half-inch tall “glam gal” didn’t begin at a large corporation’s drawing board, as some might think. She actually came straight from the hands of her loving “parents”, Ruth and Elliot Handler. The Mattel Corporation, founded by Ruth and Elliot Handler, has successfully marketed the Barbie doll for over four decades and still continues to sell the doll throughout the world. It is amazing
party blowing out the candles on my Barbie doll cake. Neither my parents nor I knew that would be the start to my obsession with Barbie, a fashion doll manufactured by Mattel, an American multinational toy company. For every holiday and birthday, I received anything associated with Barbie. Over the years, I accumulated an absurd amount of Barbie and Ken dolls, along with clothes and accessories. I even had a Barbie bike and a helmet. My fascination with Barbie dolls is that it allowed me to experiment