The Success Of The Barbie Doll

Objective: I will give an informative speech about the history of Mattell’s Barbie Doll.   I. Introduction A. Attention Getter: a. Girls, this is a question for you. How many of you have had Barbie dolls growing up? (Have time to answer) b. Well, believe it or not, our beloved Barbie dolls have a whole lot of history behind them. B. Tie to the audience: a. I think we, as girls, can all vouch that Barbie dolls were all the rage and so much fun when we were younger, and even when our grandmother

Executive Summary Barbie has become one of the best selling toy brands in the world helping Mattel become one of the largest toy makers. Mattel has had much success with it popular Barbie dolls for over fifty years. However it seems every product has a life cycle and in recent years Barbie has begun to decline in popularity due to recent technological trends and stiff competition. Today young girls have become more interested in mp3 players and ipods rather than playing with dolls. At home and abroad

Barbie is one of the most successful fashion dolls with a worldwide annual income of $1.5 billion sales (Mattel, 2003). Its popularity is astounding, with 99% of children aged three to ten in the United States own the minimum of one Barbie doll, whereas the average number of dolls owned eight (Rodgers, 1999). The Barbie doll is viewed as a fashion icon, its long term success can be attributed to the fact that Barbie lives an extremely glamorous life by having eighty careers and numerous pets, has

mind but, she wants to get a glimpse of it, that is why, playing with dolls and girly items are a little girl’s attempts to fantasize or at least get an idea of what she will look like in the future. Thus, Barbie dolls are great for little girls to play with. It’s all about nostalgia because girls love to talk about their most wanted toy when they were much younger then. They love to talk about their very own Barbie dolls

for numerous young girls around the world. She is none other than Barbie, the doll! Ruth Handler, an American businesswoman, is the person who structured the formation of Barbie. The story of how it all began started with her observation on her daughter, Barbara. She witnessed how Barbara would always pretend that her paper dolls are living the adult world. She also took note of how a challenging it could get to play with paper dolls as the paper clothing never seem to be properly attached.

Mattel Inc which is no doubt one of the biggest toy manufacturing companies in the world, was founded in 1945 with the headquarters in El Segundo, California. This company that has brought more beloved toys to many children worldwide such as Barbie, Hot Wheels and also Matchbox and many more that are found in every single household. Winning many awards such as Fortune magazine as one of the top 100 companies to work for in 2013, noting that its well as the fact that theres more than 1,000 employees

America’s most popular toys, Barbie, to China. Chinese consumers had been purchasing Barbie dolls from local department and toys stores throughout China. With this, Mattel saw potential, and they decided to open a six-story, 35,000 square feet, 30-million-dollar facility in Shanghai, entirely dedicated to Barbie named House of Barbie. Not only did they sell Barbie dolls, but they also sold Barbie clothes, furniture, and accessories. The store even housed a coffee shop and a Barbie-themed restaurant. Undoubtedly

party blowing out the candles on my Barbie doll cake. Neither my parents nor I knew that would be the start to my obsession with Barbie, a fashion doll manufactured by Mattel, an American multinational toy company. For every holiday and birthday, I received anything associated with Barbie. Over the years, I accumulated an absurd amount of Barbie and Ken dolls, along with clothes and accessories. I even had a Barbie bike and a helmet. My fascination with Barbie dolls is that it allowed me to experiment

and games. In this article, Ann DuCille analyzes the past and present ways in which Mattel presents race and gender through the iconic Barbie doll. Barbie could be seen as a female representation of personal and financial independence, and professional success. She has been a World Cup soccer champion, an astronaut, a doctor, and even a head of state. Barbie has become an ideal icon for little girls to become anything they want to be. In the same breath

the surface of the classic Barbie doll, you see a plastic, pretty depiction of a young woman with tanned skin, blonde hair and blue eyes. Typically, looking at a Barbie you wouldn’t see any type of threat or negativity surrounding the harmless 10-inch doll. However, digging deeper beneath her plastic exterior, we can see the true effects this world-wide phenomenon has had on all different types of people and society as a whole. Before we begin to discuss the effects Barbie herself has had on society