The Supermarket : Prime Real Estate Essay

We have all been to a supermarket or store at some point in our lives. Have we found ourselves placing items in the cart that we did not come to buy, and why is that? Is there a reason the products we need are located in the back of the store? Marion Nestle wrote an article entitled, “The Supermarket: Prime Real Estate.” She teaches in the department of nutrition and food studies at New York University. Nestle writes a column regarding food for the San Francisco Chronicle. Shortly after reading the title, one can determine Nestle opposes supermarkets. “Prime Real Estate,” indicates that large supermarkets are feeding grounds for them against unsuspecting customers. Supermarkets can determine what somebody will buy, based on where the store places certain products. The general argument made by Nestle in her work, “The Supermarket: Prime Real Estate, is that supermarkets are taking advantage of our unconscious mind and we are purchasing products on impulse.

Whole Foods Market started off as being Safer Way natural grocery store in 1978. However they were not

Whenever I go to Stop & Shop, I tend to take interest in the thousands of products that surround me as I walk down an aisle. The wafting aroma of freshly baked pastries and the sight of cold soft drinks are just some of the things that trigger my appetite for food. Most often, I find myself buying more than what I originally planned on. That’s exactly what the layout of a supermarket tries to make consumers do. Marion Nestle argues in her article, “The Supermarket: Prime Real Estate”, how supermarkets employ clever tactics such as product layout in order to make consumers spend as much money as possible. She covers fundamental rules that stores employ in order to keep customers in aisles for the longest time, a series of cognitive studies that stores perform on customers, and examples of how supermarkets encourage customers to buy more product. Overall, Nestle’s insight into how supermarkets manipulate people into spending extra money has made me a more savvy consumer and I feel if more people were to read her article, then they can avoid some of the supermarket’s marketing tactics as well.

Last of all, in Marion Nestle essay, “The Supermarket: Prime Real Estate” she states that supermarkets manipulate you on buying extra things you do not need. During her research, she realized there were a lot of different studies for designing the layout of the stores (Nestle 499-500). For instance; Stores do not use a lot of islands, they put certain things in the back of the store and put

Berry begins the article by pointing out the consumer’s ignorance as they do not realize the connection they have with the agricultural cycle. Many believe that eating is an agriculture act, however, they do not associate themselves with this act because they do not have direct contact with the actual food production process. Berry explains that the reason why people think this way is because “they just buy what they want - or what they have been persuaded to want” without a second thought on the qualities and the states of the products (3). He appeals to the reader’s emotions as he describes the nature of the consumers because it demonstrates the reality of how little people nowadays care what they consume into their body. Berry further enforces his appeal on the audience’s emotions by claiming that “food is pretty much an abstract idea” to most of the urban shoppers (4). Shoppers understand that food is produced on farms, but have no knowledge on the locations of the farms, the type of farms, and the techniques that are involved in farming. This statement supports Berry’s claims on the consumer’s ignorance because it points out the important role that consumers actually play

Advertisements are an extremely prominent part of American society. Very few places exist that an individual can go without being exposed to some form of ad. From product placement to billboards, advertisements exist in nearly every facet of life. Marion Nestle discusses what she considers to be one of the more heinous forms of advertisement in her essay, “The Supermarket: Prime Real Estate.” Nestle uses several persuasive techniques to convince her audience of the evils of supermarkets. Her use of emotionally charged phrases paired with her more logical assertions help to drive her point home while her clear bias and lack of supportive source detract from her overall argument

The supermarket that is described by Michael Pollan in  “A Naturalist in the Supermarket,” is one that is distant with nature. We do not know where anything really comes from as he points out. Pollan tells us that supermarkets stages, so that their stores seem to be connected with nature, by displaying fruits, vegetables, and more in front to appeal to our senses. He says that the stores spritz the vegetables with “morning dew”, the only problem is that they are inside, and no morning dew exists. He writes very sarcastic throughout the essay, giving the idea that he does not appreciate how today’s supermarket works. If supermarkets were to follow the three rules that Nicolette Hahn Niman writes in her text, “The Carnivore’s Dilemma”, then the supermarkets could be changed.

The objective of this report is to analyse the UK supermarkets industry for John Lewis in order to seek their competitive advantage in the market. This report is to be presented to the Board of Directors of John Lewis Partnership.

Layout of Store- A great layout is vital for success. Grocery shopping can sometimes be tedious, so it is essential that the layout makes the process as easy as possible for a consumer. If a customer is having trouble finding things then they might start shopping elsewhere. Also, things that will spoil are usually in the back left of a store because that is where the customer will finish shopping thus reducing the time the product will spend not being refrigerated.

For generations, Americans has been brainwashed by the media to believe that what is displayed on television is the ideal perception of what real beauty have manipulated American citizens of what style looks like. Furthermore, with their many brainwashing strategies, that means more and more consumers spending beyond their budget. Our perspectives have been heavily influenced by what they believe is nice, but can we afford it all? With unrealistic combination of goods in store, plazas, and mall, consuming has become a bad behavior of some. In support of my argument of the “Overspending”, author Gladwell’s article “The Science of Shopping” also argues that stores adjust to fit the needs and wants of the shopper are evidently presented. With that being said, we have no idea when we are being manipulated into unrealistic shopping behavior that is influenced by the way the advertisement is presented in visual sight. Author Gladwell gets a “retail anthropologist” and “urban geographer” named Paco Underhill to give breakdown points of how he helps brand name stores influence consumers into persuasion of buying more. However, most of us fall short of that discipline, while being persuaded to overspend during our store visits.

Have you noticed the issues of how people in our culture think about and acquire food? For this assignment I have observed food acquisition at a grocery store. The data collection is consisted of two separate parts: fieldwork notes part one and brief interviews part two. The verbal questionnaire’s (mini- interviews) lasted from 2-5 minutes per person out of the ten individuals. The observations are broken down into blocks, meaning I observed the exterior and interior of the store. I under took the project at the Whole Foods Market located in Beverly Hills. I have shopped at whole foods numerous times, but decided that I should observe a location I have not been to. As a result my observations of the store do not get clouded by my opinions.

     In order to analyze an industry, it is important to determine where it is in the industry lifecycle. During the 1970’s and 1980’s the retail grocery industry was expanding at a phenomenal rate. Throughout this boom period, the number of large grocery stores was rising and forcing the existing” Mom and Pop” grocery stores out of the industry.

The UK supermarket industry resembles an oligopolistic industry, with several characteristics. Oligopolistic markets tend to be characterised by high concentration ratios, barriers to entry and…Since the turn of the century, the industry has been scrutinised by both the Office of Fair Trading and has been referred to the Competition Commission on two occasions. (Seely, 2012)

Grocery Gateway would like to increase their deliveries from 2.7 to 4 per hour. Dominique Van Voorhis, vice president of industrial engineering and operations systems, must provide recommendations for improving and optimizing the delivery operations.

Abstract The main purpose of this report is to make references to significant microeconomic models, in order to explain the supply, Demand, Market equilibrium, price discrimination, and Opportunity rate as well as making references to important macroeconomic aims which can be described with some examples such as growth, Inflation, Unemployment, GDP, exchange rates and many more, this two business economic topics are very relevant in today’s market as they represent the real-world meaning of the business area. This report will analyze both parties and evaluate any issues happening to date.