SUBJECT: Deal Review Introduction On April 4th, 2016, Alaska Air Group, Inc. announced that it had agreed to a merger agreement with Virgin America Inc. Alaska Air agreed to pay $57 per share in cash, for a total of around $2.6 billion. After taking into account Virgin’s operating leases, Alaska Air will pay $4 billion dollars to acquire Virgin. Upon completion of the acquisition, Alaska Air became the 5th largest U.S. airline, surpassing JetBlue in terms of ASM (available seat miles). Given that
Alaska Air Group, Inc. (ALK) operates as a holding company, which through its businesses, Alaska Airlines, Horizon Air, and Virgin America, encompasses commercial aviation services. The company was founded in 1985 with Alaska Airlines and acquired Horizon Air and Jet America Airlines in 1986. Jet America Airlines was merged into Alaska Airlines in 1987. In December 2016, Alaska Air Group acquired Virgin America for approximately $2.6 billion. However, until 2019, Alaska Air Group will operate
Analyse the benefits and disadvantages of using social media to market to the various different stakeholder groups “Social media tools are disruptive technologies that have radically altered the way people view and use communication. This transformation is occurring in many ways and in many places that influence lifestyle and social interaction.” (Grover and Stewart, 2010, p.7). Grover and Stewart (2010) express that social media is a technology that has changed the way people interact and communicate
Understanding A Virgin: Richard Branson INTRODUCTION “A business has to be involving, it has to be fun, and it has to exercise your creative instincts.” `Our paper permits the reader to accomplish two goals: First, to understand the remarkable life and achievements of Richard Branson (Branson). Second, to impart to the reader several key traits and behaviors that permitted Branson’s entrepreneurial success. In short, through this case study, one learns about a great entrepreneur. More
a well known leader of the Virgin group, an international and world recognised organisation. This paper also examines Sir Richard Branson 's leadership styles and how it affects the way he runs his company. Richard Branson is one of the world’s most well known businessmen; he is the founder of the Virgin Group which focuses on the growth of businesses from several different industries. These include aviation, mobile service, music records, radio and many others (Virgin 2016). In order to achieve
with the publication Student. (Branson, 2015). When the magazine began losing money in the late 1960s, he formed Virgin Mail Order Records. He wanted to increase
1. Executive Summary The following report is a comprehensive industry and company analysis of the Australian domestic airline industry and in particular Virgin Blue. The purpose of this report is to determine the success of Virgin Blue in the domestic airline industry and how it plans to position itself into the future. Success in this report is about being competitive and innovative in a challenging environment in order to meet the company’s desired goals. In order to be successful and to meet
this group included a cabinet, Supreme Court, and an appointed head that was responsible for dealing with minor issues such as complaints, state affairs, judiciary, etc. A Town Council or cabildo that was used was derived straight from the urban areas of Spain. The council was comprised of a mayor, town constable, treasurer, clerk, inspector of weights and measurers, surveyor, pageant master, etc, all of which had the title regidores meaning ‘members of the Council’. Small organized groups were
Types of Organizations and leadership styles Hypothesis: different types of organizations perform better with leadership styles tailored to that industry or type of organization. -------------------------------------------------------------------------------------- When researching the different styles of leadership, one question that likely comes to mind is the relationship of the leadership style to the performance of the organization. Organizations in the same industry can have vast differences
Stephanie Harlow B. Boren BA 316 – Winter 2016 6 March 2016 Comparative Leadership Analysis Leadership has four main functions for success: Planning, Organizing, Leading & Controlling. Using these functions as well as motivation are what drive successful companies forward. Effective leaders look at what the company should be doing and innovating by setting a direction, aligning people, and motivating as well as inspiring those people to accomplish the company’s ultimate goal. Jeff Bezos, Amazon