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The Women's Aid Campaign

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Domestic abuse is a serious ongoing situation that is occurring all around the world, and according to the Women’s Aid organization, they define this abuse as a “pattern of incidents of controlling, coercive, threatening, degrading and violent behavior” (2015). This violence can vary from aggressive behavior to sexual assault that occurs with their partner or family member. In most of the cases reported to officials, this is experienced by women and is continued by men, due to the fact that females are seen as the weaker link. So to advocate about anti-domestic violence, the Women’s Aid campaign made a billboard, with one simple goal. It was to see if anyone in the public passing by the enormous sign would notice what it showed or read the

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