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The Work Of Art And The Age Of Mechanical Reproduction

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According to oxforddictionaries.com the definition of the word media is, “The main means of mass communication (broadcasting, publishing, and the Internet), regarded collectively.” Mass communication inventions like paper, the printing press, and film changed the foundations in which society was built on. In todays society, it seems like everyday there is a new development in media that “will change our lives”. Instagram, Facebook, Twitter, are all forms of mass media, but one could dispute that they are unnecessary to the development of society. Walter Benjamin argues in, “The Work of Art in the Age of Mechanical Reproduction,” that with reproducibility of images, submission towards the film increases thus a lack in the formation of one’s own opinions. Today, if asked, not many would protest the invention and rise of film, but according to Walter Benjamin, a mass media invention like film, was something society did not need. So, while new mass media transformations may seem unnecessary to the development of society, there is a chance that over a longer period of time society would not be able to fathom itself without it.
Facebook, Instagram, and Twitter can be considered mediums of what is produced, the media. One can look at the distinct similarities between those mediums, and mediums such as paper, the printing press, or film. Marshall McLuhan’s, Understanding Media: The Extensions of Man proposes that the medium affects the society in which it plays a role not only by
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