production, sales and marketing, was overwhelmed by being the sole businessperson in the company.
Fundamental Management Problem
Despite the fact that MGI had come up with a good idea for business, the lack of planning, organization, leadership and control presented a key management problem. When the time came to launch the product, the three friends were the only staff of the company. This presented a big problem for Sasha, as he was expected to handle the business operations by himself